Jaguar Land Rover will invest more than £1 million to help police combat car thefts in the UK as part of ongoing efforts to reassure owners of luxury vehicles.
The money will be used to support police operations in hotspots, as well as to fund intelligence gathering and target ports used by criminal gangs to smuggle stolen vehicles abroad, including Range Rovers.
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In addition to this direct support, JLR’s specialist teams continue to assist the police, sharing knowledge about the tactics and tools used to steal their vehicles, as well as helping with recovery efforts and prosecution.
The investment is part of the actions taken by the automaker to support customers.
Last year, JLR launched its own insurance product after owners of its vehicles struggled to get cover following a spate of keyless Range Rover thefts.
It has provided over 46,300 quotes, with an average premium offered of £183 per month.
JLR has also taken steps to enhance the safety of new and older generation vehicles.
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It points to official data from the Police National Computer (PNC) which shows that since January 2022, just 0.2% of new Range Rovers and new Range Rover Sports have been stolen, while just 0.3% of new Defenders have been affected since launch in 2020.
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The vehicles are a favorite among celebrities, VIPs and royals, with prices starting at £75,000 for the Range Rover Sport and £104,000 for the larger Range Rover.
JLR managing director Patrick McGillycuddy said: “We are constantly developing our security systems and capabilities and, through our close collaboration with the police, we stay ahead of any emerging methods and quickly implement anti-theft measures.
“This additional investment, alongside our other ongoing and proactive actions, shows our commitment to supporting authorities to make a tangible impact on tackling this issue in the UK.”
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