SHOPPERS have shared their outrage over a controversial policy being implemented at a Target store.
Minors will no longer be able to visit the store unless accompanied by an adult.
The Target store located in the DC USA Mall in Washington DC is enforcing the mall’s latest policy for unaccompanied minors.
Under the rule, introduced last December, under-18s cannot shop unless they are accompanied by an adult.
This applies to all stores in the mall, not just Target.
Other retailers located in DC USA include Best Buy, Marshalls and DSW.
Meanwhile, the policy also applies to the Ulta Beauty store located inside Target.
Target shoppers shared their shock at the policy on social media.
“Imagine being carded at Target,” wrote one on Reddit.
Another said: “It’s quite pathetic that it has come to this.”
“This place needs to be cleaned up, it’s such a run down area,” wrote a third.
Others speculated that the store could be at risk of closing.
MORE TARGET CHANGES
US Sun has reached out to Target for comment.
However, this isn’t the first time recently that the retailer has made a big change.
Last month, Target introduced a 10-item limit at many stores’ self-checkout bins.
The goal is to make the checkout process twice as fast for customers.
Latest self-checkout changes
Retailers are evolving their self-checkout strategy in an effort to speed checkout times and reduce theft.
Walmart shoppers were shocked when self-checkout lanes at several locations were made available only to Walmart+ members.
Other customers reported that self-checkout was closed at specific times and more cashiers were offered in its place.
While shoppers feared that shoplifting would fuel the updates, a Walmart spokesperson revealed that store managers are simply experimenting with ways to improve checkout performance.
One bizarre experiment included an RFID-powered self-checkout kiosk that would thwart fiercely contested receipt checks.
However, this test has been discontinued.
At Target, items are being limited in auto-checkout.
Last fall, the brand researched new express self-checkout lanes in 200 stores with 10 items or less for added convenience.
In March 2024, this policy was expanded to 2,000 stores in the US.
Meanwhile, Target has launched a new subscription service – Circle 360.
For $99 per year, currently discounted to $49, members have access to perks like free delivery on orders over $35.
Target also confirmed that it will no longer sell DVDs in its stores.
Fans of the records, which have largely been replaced by streaming services, will only be available online.
Here’s why some Target shoppers are unhappy with the new self-checkout rule.
And why customers may be eligible for a $5,000 payout under a new deal.
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