TARGET was criticized by a buyer for operational failures, from self-checkout issues to outdated signage.
The customer took to X, formerly Twitter, to air his grievances with the retailer, calling it an “ongoing disaster.”
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Like many Target customers, User X criticized the retailer for its self-checkouts and long lines, among other issues.
“Why is Target an ongoing disaster?”. the buyer asked in a publish.
She then listed the four different problems she has with her local store.
In addition to facing long lines, the shopper said he also faced “forced self-checkout” even though he “doesn’t work here.”
She then said that her local store even has a sign for exchanges.
“Target hasn’t done exchanges in years,” the shopper noted before turning her attention to the store’s loyalty card issues.
“I can’t make the red card work. I can’t answer the phone, the store repeatedly says they can’t help,” she said.
His comments come as other customers turn to rival retailers because of frustrations with Target’s operations.
One shopper said she would go to Walmart as a result of the retailer’s new self-checkout policy.
Under the new change, Target shoppers will only be able to use self-checkout if they have 10 items or fewer.
“I will Wal-Mart from now on,” they said in a post on X, calling it a “stupid policy” that will “annoy and alienate customers.”
Several Target customers have complained about the same issues regarding the new self-checkout system.
Despite complaints, the retailer implemented the policy across all its stores after carrying out tests that demonstrated an improvement in efficiency.
Meanwhile, another customer switched to Amazon after having issues with Target’s anti-theft measures.
“Target locked up detergent and I said fuck it and went straight to Amazon,” wrote user publish.
Latest self-checkout changes
Retailers are evolving their self-checkout strategy in an effort to speed checkout times and reduce theft.
Walmart shoppers were shocked when self-checkout lanes at several locations were made available only to Walmart+ members.
Other customers reported that self-checkout was closed at specific times and more cashiers were offered in its place.
While shoppers feared that shoplifting would fuel the updates, a Walmart spokesperson revealed that store managers are simply experimenting with ways to improve checkout performance.
One bizarre experiment included an RFID-powered self-checkout kiosk that would thwart fiercely contested receipt checks.
However, this test has been discontinued.
At Target, items are being limited in auto-checkout.
Last fall, the brand researched new express self-checkout lanes in 200 stores with 10 items or less for added convenience.
In March 2024, this policy was expanded to 2,000 stores in the US.
As retailers crack down on theft, customers are experiencing numerous in-store changes, including receipt checks, security gates and self-locking shopping carts.
However, one measure that has really frustrated buyers is the practice of keeping items under lock and key.
“It takes 15 minutes to find an associate to unlock things and they can’t just sit with me and unlock everything at once. It’s the worst,” said another Target customer.
A third joined the move to Amazon saying: “[Target]CVS, Walgreensetc. I get EVERYTHING from Amazon now and have never looked back.
The US Sun has reached out to Target for comment on the latest complaints.
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This story originally appeared on The-sun.com read the full story
