Aldi launches new $22.99 ‘haul it tote’ bag – it comes in 4 colors and has been hailed as an ‘amazing summer dupe’

ALDI shoppers are rushing to stores to bag the latest arrivals the retailer is selling for summer.

The budget retailer debuted its new “Haul It All Tote” on Instagram, inspired by the hugely popular Bogg Bag.

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However, while Bogg charges shoppers $90, Aldi’s version is available for just $22.99.

The Haul It All Tote Bag comes in four colors: teal, periwinkle, pink, and orange, and is easy to clean and durable.

It has been dubbed the “amazing summer dupe” by an excited shopper on Instagram hoping to “score one”.

The copycat Bogg bag was featured in Aldi’s “product spotlight” on Tuesday.

“In stores tomorrow there won’t be just any bag, it’s the Haul It All Tote,” said Instagram publish to read.

“And yes, the name is correct. Try it out and check out all the other ALDI Finds arriving tomorrow… (like bag accessories).”

The new summer accessory appears to be made from a clean material and features large handles and air vents and diamond-shaped sand all around.

“Perfect for those summer beach days!” Aldi added in the comments as shoppers praised the new product.

“Yessss! Bogg bags are very expensive, so if they fit the big accessories, it would be a game changer,” said one.

“I’m going crazy about this now,” added another, while other Aldi shoppers said they “need one”.

One confused shopper asked what was so special about the Bogg and Aldi bag.

“I have a bag similar to this. It’s resistant and good for beach days and outdoor activities,” replied one person.

“I like to put my dirty, wet clothes and shoes there.

“The bags are easy to clean and keep your things from getting messy.”

Someone even gave Aldi credit for offering a better price than Costco, which could be bad news for the wholesale retailer.

Earlier this month, an eagle-eyed Costco shopper spotted similar rubber beach bags priced at $40, which they shared in a publish On Instagram.

Amazon has also joined in on its Bogg bag offering, with several rubber beach bags available in the $38 and $67 price range.

As Aldi seemingly wins the battle, it also offers accessories to match the bag, including the Haul It All Bag Set.

There are two waterproof bags of various sizes that also come in different colors and patterns for $4.99.

The Germany-based retailer also teased shoppers with Aldi’s next discoveries all geared towards summer fun, including a pickleball set for $29.99 and a triple water slide for $19.99.

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