TARGET made a big change to its stores ahead of Memorial Day, with new immersive displays and big price reductions.
The big-box retailer is looking to appeal to Americans on a budget this holiday weekend.
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Like other stores, Target is having Memorial Day sales, but the big chain is taking it a step further this year.
At its 2,000 locations all over the countrycustomers can expect beach-themed displays with music, Target-exclusive mocktails and snacks.
These pop-up store sections are dedicated to swimwear, beach gear, and popular snacks and drinks for Memorial Day weekend.
Micro-destinations are signposted in stores with names such as “swimming and sand store”, “enjoy the sun” and “options for summer.”
The retailer’s director of guest experience, Cara Sylvester, revealed the reason for this store move to USA today.
“How can we truly take consumers on an immersive journey…(so they want to) browse, spend more time with us and use Target to celebrate summer?” the store bosses wondered.
The beach-inspired move comes after Target revealed plans to slash prices on 5,000 products by the end of summer.
Customers can even expect to see cheaper stickers for essential items like milk and bread.
The retailer is looking to cater to budget-conscious shoppers amid ongoing inflation.
Target said sales in the first three months of 2024 fell 3.7%, with the company citing consumer caution.
However, CEO Brian Cornell told analysts: “Consumers continue to exhibit a high degree of resilience in the face of multiple challenges, including rapidly rising prices and interest rates over the past few years.”
UP TO 50% OFF
Target has reduced prices on 1,500 products for Memorial Day.
Offers include 30% off select clothing, swimwear and sandals for men, women and children.
Patio and garden items are up to 50% off, while Target promises “low prices and great deals” on sodas, grills, meats and more.
Best Memorial Day Deals
Some of the best Memorial Day deals to target include:
OTHER MEMORIAL DAY OFFERS
Other retailers are also adopting the holiday spirit with huge price reductions.
Walmart is slashing prices on more than 1,000 products, including grills, lawn mowers and scooters.
Meanwhile, Amazon is offering up to 72% off patio furniture like dining sets and umbrellas.
However, some stores are adjusting their hours or even closing for Memorial Day.
See if you can shop at Costco on Monday.
And see the adjusted hours at Sam’s Club.
This story originally appeared on The-sun.com read the full story
