Ulta follows Sephora and expands popular delivery option to all 50 states – customers can receive items in under an hour

ULTA Beauty fans have been notified about a possible change in how they get their favorite products.

Customers across the country can now get what they need from the retailer in under an hour thanks to the expansion of delivery services.

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DoorDash partnered with Ulta in 2021 when it began working with non-food brands to provide users with other grocery needs, for a Press release.

Since then, select customers have been able to have merchandise delivered to their doorstep the same day through the DoorDash mobile app.

Arrival times were estimated by the company to be less than 60 minutes on average.

Ulta and DoorDash maintained this delivery pattern and decided to expand offerings to customers in all 50 states at more than 1,350 locations, per year. announcement on Monday.

DoorDash shoppers can select options through the app from more than 25,000 products for hair, cosmetics, skin care, fragrances and more.

DoorDash DashPass subscribers can also get reduced fees and even free delivery on their purchases.

DashPass currently costs $9.99 per month.

Both DashPass and non-DoorDash regular users can still take advantage of a promotional deal Ulta is running in celebration of the expanded partnership with DoorDash.

Using code 10ULTA, customers can get $10 off orders of $50 or more.

The offer is only valid for a limited time.

Anyone who wants to take advantage should do so from now until June 2nd.

CUSTOMERS FIRST

While Ulta is following Sephora, Sally Beauty and MAC Cosmetics in enhanced partnerships with DoorDash, it’s the first time a beauty retailer has offered delivery in all 50 states through the online ordering company.

Jodi Williams, vice president of e-commerce at Ulta Beauty, explained in the announcement that the brand wanted to accommodate its customers’ “busy lifestyles.”

This led them to the decision to continue their partnership with DoorDash to reach all Americans.

From indulging in the latest trends or stocking up on essentials for your daily routine, new and existing Ulta Beauty guests can now conveniently shop all beauty products on DoorDash.

Shanna PrevéVice President of Partnerships at DoorDash

“As our guests navigate increasingly busy lifestyles, we are committed to introducing new, convenient ways to meet them wherever they are shopping and ensuring convenient beauty experiences for everyone,” said Williams.

She added that this would “further enhance seamless shopping experiences for our valued guests.”

As with Ulta this month, DoorDash has continued to make moves to partner with non-food brands.

Lowe’s was officially added to DoorDash in April, and the company has also partnered with Finish Line, Pet Supplies Plus and several other companies, for Diving into Retail.

Other competing food delivery services, such as Uber Eats, detailed plans to offer a “gamechanger” feature on their platform last month.

GrubHub also partnered with Amazon in late 2023 for an exclusive offer for select college students.