Restaurant chain presents new menu despite abruptly closing 48 stores – but warns ‘don’t miss the chance’

A CHAIN ​​restaurant that unexpectedly closed 48 locations has teased diners with a new menu.

Rubio’s Coastal Grill has drastically closed these California locations.

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The chain confirmed on Monday that it had made 48 closures through Friday, May 31, US Sun previously reported.

Rubio’s is a Tex-Mex chain based in California, with locations in Arizona and Nevada.

The chain said it decided to close underperforming stores.

It kept 86 of its branches open in the southwestern US.

Despite the recent string of closures, the chain made an exciting new announcement that introduced a new menu for customers.

The chain announced the creation of a new “innovative cuisine”.

“Our team has been busy in the kitchens creating an exciting (and brand new) menu and we want you to try it!” Instagram publish he said.

Rubio’s announced that some customers will be able to try the new menu at one of its locations.

“Join us at our Kearny Meas location in San Diego to be among the first to try our 25 new and improved menu items,” the post read.

“Don’t miss your chance to be among the first to experience Rubio’s bolder, brighter future. In between!

Some fans shared their excitement over the news in the post’s comments.

“YES THANK YOU RUBIOS,” wrote one person.

“I see you Monday!” another fan said.

CE-OH

Rubio’s closures have hit eateries in restaurants in big cities like San Diego.

Restaurant Closings in 2024

BOSSes of major restaurant chains have announced a series of restaurant closures. The US Sun has compiled a list of those affected by the network.

• Biscuit Barrel: Stores in Medford, Oregon, Columbia, South Carolina and Sacramento, California, closed.
• Mod Pizza: Bosses drastically closed 27 stores, including in the state of California.
• Frisch’s Big Boy: Restaurant bosses have confirmed the closure of a restaurant in Covington, Kentucky.
• Two dolars: Four restaurants in Ohio are set to close.
• Pepper: A restaurant in Port Arthur, Texas, has closed permanently.
• Friendly: Bosses have confirmed that an establishment in Ronkonkoma, Long Island, will close.
• Pizza Hut: A restaurant in Glen Falls, New York, closed at the end of March.
• Danny: Two restaurants in Boise and Nampa, Idaho, have closed.
• Carl’s Jr.: The first location in Boise, Idaho, has closed.

California Restaurant Association President and CEO Jot Condie attributed these closures to the state’s minimum wage increase.

Condie said more restaurants could face a similar fate to this chain.

“Daily headlines chronicle job losses, reduced work hours, restaurant closures and higher prices for California’s inflation-weary consumers as a direct result of this minimum wage increase,” Condie said.

“Feedback from our members suggests this has become a breaking point for many small restaurants.”

A spokesperson for the chain cited the “increasing cost of doing business in California,” the US Sun previously reported.

“While painful, the store closures are a necessary step in our long-term strategic plan to position Rubio’s for success in the years ahead,” they told the CBS affiliate. KFMB-TV.