Walmart CUSTOMERS can get a transformed clothing brand at low prices.
The retail giant announced last week that it had completely transformed its No Boundaries fashion line.
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Clothing sold under Walmart’s No Boundaries brand will now target a predominantly Gen Z-based audience, for a Press release.
No Boundaries is worth at least $2 billion and will now bring “a modern, relevant and youthful range with new manufacturing, shapes and styles” to young adults.
The company also made a careful decision to hire style experts and designers to the team to create the new look of New Limits.
It will even bring the line to Roblox, a popular gaming platform.
“This is the first time Walmart has dedicated fashion designers to the No Boundaries brand and reflects a major shift in how the retailer is thinking about building and reintroducing a cohesive brand that speaks directly to the Gen Z customer,” the statement noted. .
The brand added that it recognizes that Gen Z customers value self-expression and want pieces to be affordable so they can mix and match as they please.
“This individuality is core to the No Boundaries DNA: style rooted in on-trend casual and weekend wear with of-the-moment youth essentials designed to be personalized,” the statement read.
Jen Jackson Brown, senior vice president of fashion brands at Walmart US, expressed a similar sentiment about what Walmart’s future No Boundaries – Gen Z customers will be.
“There is a huge opportunity for Walmart to reach a Gen Z customer with a brand that has incredible style and unbelievable prices,” Brown said in a statement.
WORRIED ABOUT MONEY
Walmart stressed that even with specialized service, the line would maintain the low prices it has become known for, with at least 80% of merchandise starting below $15.
Some start at just $5, including select tops, graphic tees, short shorts, and shirt dresses.
The No Boundaries line’s size selection is also vast to suit all body shapes.
They range from XXS to 5X for women’s pieces and from XS to 3X for men’s.
WHEN AND WHERE?
More than 130 pieces will come with the line, including many oversized and loose-fitting designs.
What is Roblox?
Roblox is a popular gaming platform that can be downloaded on PC, Mac, PlayStation 5, Xbox One, and even an iPhone or Android device.
- Users create a free online account and can play various user-created games, from shooters to role-playing
- It also has a social media component that allows for conversations between players, developers, and team efforts to create different games.
- About 214 million play Roblox per month, generating at least $7 million in revenue per day, according to data from CNN.
- Along with Walmart, brands like Forever 21, Chipotle and Kellogg’s have become involved in the platform
- Players can completely customize their Roblox character’s appearance through different hairstyles and clothing options
- There is also an in-game currency called Robux
- Roblox offers a premium subscription for $5 to $20 per month
The new No Boundaries line will officially launch on July 16th, in stores and online.
Customers will first be notified through social media and the Walmart Discovered experience on Roblox.
Walmart noted that it is the first brand to offer “real-world commerce” through the popular game with the help of a creator to curate the selection.
Users can purchase real clothes in the real world through the game and get virtual twins wearing what they purchased in the virtual setting.
Walmart is also offering customers other great deals this summer.
June 17th is the first day of Walmart+ week, which means there are lots of reduced prices on a wide selection of items.
Some customers are also rushing to buy a camping essential for this summer at just $125 off.
This story originally appeared on The-sun.com read the full story
