KROGER has been criticized by shoppers who have faced frustrating problems at checkout, leading them to turn to rivals and forcing the retailer to resolve complaints.
It comes just two months after a retail expert warned businesses of “customer pushback” as changes to self-checkout put more pressure on consumers.
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A Kroger customer warned the retailer on social media that if changes aren’t made soon he will go to a competing store.
“@kroger self-checkout stinks. If you, this is the future, I’m going to Publix,” buyer Michael Keefe he said.
The retailer quickly responded to her complaint, saying it would take action by passing on her comment to its teams.
“We’re always looking to improve our customers’ experience and feedback like yours helps us ensure we’re serving you in the best way possible,” Kroger he responded.
“We will share your concerns with our internal teams for review. Please feel free to contact us at any time. Have a great day!”
RETURN TO ROUTINE
Keefe quickly gave Kroger a springboard to start making improvements with a basic premise.
“Start if a store is open, there should always be an open line with a human cashier,” he he said.
Other Kroger shoppers also took to the social media platform to complain about the state of the retailer’s checkout lines.
One shopper decided the situation was so bad that he left his purchases in the store, causing the retailer to lose a $200 sale.
“@kroger the Mt. Washington Kroger in Cincinnati never has real cashiers at night,” frustrated shopper he said.
“I had to abandon my $200 cart because there wasn’t a single cashier anywhere. Only self-checkout is available.”
“This ‘not available after 7pm’ cashier has been around for over a year,” he continued.
“It’s ridiculous that customers are expected to call and bag our own groceries.”
The shopper attached a photo of a long line of fed-up shoppers, all waiting to use the register.
“Dear @kroger – please hire real cashiers. This ‘self checkout’ is so bad that there is an employee helping us”, another observed.
Latest self-checkout changes
Retailers are evolving their self-checkout strategy in an effort to speed checkout times and reduce theft.
Walmart shoppers were shocked when self-checkout lanes at several locations were made available only to Walmart+ members.
Other customers reported that self-checkout was closed at specific times and more cashiers were offered in its place.
While shoppers feared that shoplifting would fuel the updates, a Walmart spokesperson revealed that store managers are simply experimenting with ways to improve checkout performance.
One bizarre experiment included an RFID-powered self-checkout kiosk that would thwart fiercely contested receipt checks.
However, this test has been discontinued.
At Target, items are being limited in auto-checkout.
Last fall, the brand researched new express self-checkout lanes in 200 stores with 10 items or less for added convenience.
In March 2024, this policy was expanded to 2,000 stores in the US.
“I just want to see improvements,” a third he said while arguing about the amount of responsibility given to buyers.
“There should always be an open till, no matter what.
“Close self-checkouts before closing registers. Open registers = more employees earning hours.”
“I’m also not responsible if things don’t sound, it beeps, I pack it up,” they added.
The US Sun has reached out to Kroger for comment.
Meanwhile, a Target shopper criticized a strange self-checkout rule that applies at night.
At the same time, Walmart lost a customer to Target due to an anti-theft measure used by the big retailer.
This story originally appeared on The-sun.com read the full story
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