LOS ANGELES – The sports streaming platform planned by ESPN, Fox and Warner Bros. Discovery finally has a name.
The joint venture will be known as Venu (pronounced “local”) Sports. The companies announced plans in February for the platform, which some see as the equivalent of Hulu for sports.
“As preparations for the platform continue to accelerate, we are singularly focused on delivering a best-in-class product to our target audience, built from the ground up using the latest technologies to engage and entertain the most discerning sports fans who want one-stop access to live games,” Venu Sports CEO Pete Distad said in a statement.
More details, including pricing and launch time, will be announced later.
Venu Sports still has many hurdles to overcome, including regulatory approval, before its launch.
FuboTV filed an antitrust lawsuit shortly after the joint venture was announced. In its lawsuit, FuboTV said it tried for years to offer a sports-only streaming service but was blocked from doing so because ESPN, Fox and Warner Bros. Discovery imposed teaming requirements.
Sports leagues also have a lot of questions about the venture, and most of them are unanswered at this point.
It’s also unclear how much NBA content would be available on Venu Sports. ESPN and Warner Bros. Discovery are in negotiations to renew its rights, which expire at the end of next season.
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