Jack Schlossberg, grandson of President John F. Kennedyhas captivated a diverse audience with her eclectic and often humorous content on social media.
If he is dancing the moonwalk at a Walmart, strutting to AC/DC in biker shorts or assuming different characters while criticizing her cousin, independent candidate Robert F. Kennedy Jr., Schlossberg’s online persona is eccentric and charismatic — reminiscent of her second cousin, “Little Edie,” immortalized in the classic documentary Gray Gardens.
He’s a Kennedy. He is a content creator. He’s a goofy dance partner. But who really is Jack Schlossberg? Here’s what you need to know.
Who is Jack Schlossberg?
John Bouvier Kennedy Schlossberg, 31, is the son of the designer Edwin Schlossberg It is Caroline Kennedythe only surviving child of Jacqueline Kennedy Onassis and President John F. Kennedy, who was assassinated in Dallas on November 22, 1963. Jack is the only grandson of JFK and has two sisters: journalist Tatiana Schlossberg, 34, and actress Rose Schlossberg, 35. .
He is an actor, writer and perhaps political
A graduate of Yale, Harvard Law School and Harvard Business School, Schlossberg, who lives in New York City, said City and countryside in June that he is currently auditioning for acting roles and has begun writing a book “about my method and how I see the world.”
As for his political aspirations, he states that he will not take on public office anytime soon. “I love politics. I love public service,” he says. “I feel inspired by my family’s legacy, but I have no immediate plans.”
What does he post on social media?
Schlossberg began posting to Instagram in July 2012, sharing candid photos of friends and family before transitioning to side-by-side images of objects and their definitions. Posts of his were often accompanied by sardonic captions, and since then, he’s posted several clips of himself doing quirky things – often no shirt.
Alternately serious and silly, Schlossberg will one day post a video of himself handing out a prize at a gala. The next day he is debating about which country invented pasta or showing off your behind with a message that says: “Text me.”
Meanwhile, in X, which he joined in February 2014Schlossberg is known for sharing passing thoughts about things like The type of body of Christ (“Jesus was thin. Toned, but not big.”) or AI sexuality (“If AI is not sexual, does that limit its potential? Or make it unstoppable?”) or Lent (“LENT is coming. I’m giving up sugar and anger.”).
Why did Jack become so popular?
From the start, Schlossberg’s posts felt like a giant inside joke he’s sharing across the internet. For many of his more than 300,000 followers, he is a refreshing window into the Kennedy family, most of which are notoriously private.
Some social media users have described him as a “strange combination of the Kennedy, Bouvier and Schlossberg genes”, with others calling him “cute and goofy” while watching your “impressive” similarity to his uncle John F. Kennedy Jr., his mother’s brother who died in July 1999.
Schlossberg’s popularity grew after a video was viral in September 2023 of him criticizing the policies of his cousin and third-party candidate, Robert F. Kennedy Jr. As one of the first members of the Kennedy family to speak out against RFK Jr., he became a central figure in the highly publicized rivalry between the candidate and the Kennedys.
Your appeal reached new heights when videos of him shirtless singing “Ticket to Ride” by the Beatles and others of him on the beach doing crazy things like breaking a coconutappeared on social media platforms.
Schlossberg’s criticisms of his uncle made the headlines again when he posted a series of clips criticizing his policies, which he played as full-length characters with various American accents called “Antonio”“Wade”, “Joshua” It is “Jimmy.”
While these videos received backlash, they also gained Schlossberg more notoriety, which led him to release a set of “sorry, not sorry” clips; in one of them, in the character “Joshua,” he says, “These characters really help me deal with the situation.”
What he said about his videos
Speaking with City and countryside in June, Schlossberg said his posts were a huge success and that they were something of an experiment to observe how messages move online.
“It’s much harder to spread a positive message than a removal,” he said. “I think if there was anything strategic about my videos, it was trying to combine these two things so that a strong opinion, which travels fast online, was combined with a serious set of facts. And I think you need that combination to move forward and make things exciting.”
The posts about RFK Jr., he added, were an attempt to convey his serious thoughts about the 2024 presidential election in a funny way.
“I think I reached a younger audience,” he said. “I think everyone is looking for a little lightness and humor here, and if everything is so serious all the time, it’s very heavy.”
He is endorsing Joe Biden
Schlossberg supports President Joe Biden, having spoken at the 2020 Democratic Convention with his mother.
“I think it’s up to all of us to try to do what we can,” he told Town & Country about aid to the Democratic Party.
“For me, that meant making these videos online. I’m trying to do everything I can to help President Biden win,” he said, adding that he’s received messages from fans “telling me that I helped them see something they didn’t necessarily see before. If I can make one person think that, it will be a huge success, and I think there is a lot more than one person.”
Fans call him ‘Little Edie’
Schlossberg’s middle name, “Bouvier,” was Jacqueline Kennedy’s maiden name. Fans drew parallels between him and his grandmother’s cousin, Edith Bouvier Beale, whose eccentric personality was the centerpiece Gray Gardens. In the documentary, she frequently performed spontaneous dance numbers and demonstrated a keen sense of joie de vivre.
Many fans have noted that Schlossberg’s affable personality conveys “Little Edie’s energy,” with some saying he is “Little Edie reincarnated.”
“People say the Kennedy genes are strong in him,” a follower wrote on X, alongside images of Schlossberg sitting on the floor of a supermarket, barefoot. “But, folks – this is Bouvier’s behavior. He’s little Edie, born again.”
