WHEN someone is watching TV, most of it consists of commercials, although it is possible to fast forward through most of them.
Most of these ads consist of celebrities promoting a product, from makeup to a weight loss program and more.
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Sometimes celebrities don’t appear in a TV commercial and instead feature a product on their social media page.
Model Bella Hadid recently faced backlash over an Adidas ad she participated in.
From failing the caption to sending the wrong message, here are seven times celebrities failed in their ad campaigns.
BELLA HADID – ADIDAS
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Bella was caught in a controversy after posing for an Adidas advert.
READ MORE ABOUT KENDALL JENNER
The company was reviewing its campaign with the Palestinian-American model.
The ad promoted a vintage shoe, SL72, to pay homage to the 1972 Munich Olympics.
It was here that a Palestinian militant group captured 11 Israeli athletes and coaches and a German police officer during the game.
Adidas issued an apology on its Instagram Story on July 22.
“Links continue to be made to the terrible tragedy that occurred at the Munich Olympic Games due to our recent SL72 campaign. These links are unintentional and we apologize for any disruption or distress caused to communities around the world. We made an unintentional mistake. ” they wrote.
“We also apologize to our partners, Bella Hadid, A$AP Nast, Jules Koundé and others, for any negative impact on them and are reviewing the campaign.”
The company has since removed the ad from its social media pages.
The Israel-Hamas War is currently ongoing.
Read more about Kendall Jenner
Kendall Jenner is the eldest of Kris and Caitlyn Jenner’s daughters and part of the Kardashian sisters. Kendall has become a supermodel and regularly collaborates with her younger sister Kylie at Kylie Cosmetics. In 2021, Kendall launched her own tequila line: 818
Bella, 27, posed in football kit and sneakers while holding a bouquet of flowers.
The model knelt in front of a red background.
KENDALL JENNER – PEPSI
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In 2017, Kendall Jenner starred in a Pepsi ad.
The commercial was removed shortly after airing.
Kendall, 21 at the time, joined a group of people protesting with several signs.
She was being photographed in a sparkly dress when she saw protesters marching.
The model decided to take off her wig and fancy clothes and join the group on the streets.
Kendall grabbed a Pepsi and went to the front of the line.
She went up to a police officer and offered him the can.
He drank and the crowd applauded.
Many viewers interpreted this as a mockery of the Black Lives Matter movement, which saw many protests at that time.
The company apologized after removing the ad.
“Pepsi was trying to project a global message of unity, peace and understanding. We clearly missed the mark and we apologize,” they said in a statement.
“We did not intend to downplay any serious issues. We are removing the content and stopping any further distribution. We also apologize for putting Kendall Jenner in this position.”
KENDALL JENNER – 818 TEQUILA
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Kendall, 28, was involved in another controversial ad while promoting her tequila brand, 818, in 2021.
She was criticized for cultural appropriation because she wore an outfit and hairstyle associated with Mexican culture in the video.
Kendall rode a horse through an agave farm in Jalisco, Mexico.
The model had her hair in braids as she shared her drink with native farmers.
SCOTT DISICK – BOOTEA
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In 2016, Scott Disick seriously failed to copy and paste instructions into his Instagram caption.
The reality TV star posed with a container of the Bootea weight loss shake.
He stood in front of the refrigerator with a serious face while the container sat on the counter.
But the part that made fans shake their heads was the caption.
“Here you go, at 4pm, write the below. Caption: Keeping up the summer workout routine with my morning @booteuk,” he wrote.
Scott quickly corrected his mistake and deleted the first part of the caption.
ASHTON KUTCHER – POPCORN
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In 2012, Ashton Kutcher starred in a Popchips advertisement.
In the commercial, he portrayed different members of a dating app.
One of the characters was a Bollywood producer named Raj.
The actor’s face was painted darker and he used an Indian accent.
“Popchips’ new global dating video and four-character advertising campaign were created to get a few laughs and were never intended to stereotype or offend anyone,” Popchips said in a statement.
“At Popchips we embrace all types of shapes, flavors and colors, and we enjoy all snacks, regardless of their race or ethnicity. We hope people can enjoy it in the spirit intended.”
The ad still exists on the company’s YouTube page.
MIKE ‘THE SITUATION’ SORRENTINO – ABERCROMBIE & FITCH
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Jersey Shore star Mike “The Situation” Sorrentino wasn’t necessarily advertising the clothing brand Abercrombie & Fitch when he wore their clothes in 2012.
They offered the reality TV star a “substantial sum” to not wear their clothes, according to The Guardian.
He was known for displaying the A&F logo on his underwear, which hung outside his shorts when he was not wearing a shirt.
Abercrombie & Fitch said that although Jersey Shore is entertainment, they feared their customers would be deterred from purchasing their clothing if they were associated with Mike.
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant harm to our image,” a company spokesperson said.
“Therefore, we have offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s Jersey Shore for the character to wear an alternative brand. We have also extended this offer to other cast members and are urgently awaiting a response.”
KIM KARDASHIAN – SKIMS
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In 2019, Kim Kardashian launched her shapewear that fans now know as Skims.
However, before it was called that, the Hulu star called it Kimono.
“Finally, I can share with you this project that I have been developing for the past year,” she wrote on X.
“I’ve been passionate about this for 15 years.”
“Kimono is my take on shapewear for women that actually works,” she concluded.
However, Kim was criticized for appropriating the name of traditional Japanese clothing.
“Nice underwear, but as a Japanese woman who loves wearing our traditional dress, the kimono, I find the name of your products disconcerting (as it bears no resemblance to the kimono) if not outright culturally offensive, especially if it’s just a play on words about your name, please reconsider,” a user X. he wrote.
Kyoto Mayor Daisaku Kadokawa even wrote a letter to Kim asking her to change her name.
She stuck to her decision at first, but changed the name to Skims a few days later.
KIM KARDASHIAN – SKIMS AGAIN
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In 2021, Kim also faced backlash when she launched her Skims “Fit Everybody” line.
She posted photos of herself alongside four former Victoria’s Secret models – Tyra Banks, Heidi Klum, Candice Swanepoel and Alessandra Ambrosio.
Fans criticized Kim in the comments for using models when the line should have been size inclusive.
“I’m a little confused that this goes for everyone, but they’re all skinny supermodels,” one fan wrote.
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This story originally appeared on The-sun.com read the full story
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