Kylie Jenner fans accuse star of ‘poor cosplay’ as they call out her ‘art direction’ for new Sprinter campaign

KYLIE Jenner upset many fans with the look of her new Sprinter campaign.

The Kylie Cosmetics founder launched her new vodka soda in a can in March.

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In her new Instagram post, Kylie, 26, shared snapshots from her last photo shoot.

The Kardashians star wore a silver metallic bra under a white sleeveless tank top.

Her dark strands were curled into huge curlers.

She crossed her long, bare legs as she knelt next to an open box full of Sprinter cans.

The nearby fan blew toward her as Kylie pressed the can against her neck.

“Everything I need for the weekend,” she captioned the post.

In an online thread, critics criticized the look of the star’s ad campaign.

“It would have been 10 times better near a pool with cute umbrellas. I don’t understand the art direction of their recent campaigns”, said one of them.

“Is there any guidance here? I would never assume she’s trying to sell me an alcoholic drink here.” another knocked.

“The photo shoots for their brands never go down 100 percent in any way,” criticized a third reviewer.

“This ad could be a woman in a park with her kids instead of cosplaying poor people,” a fourth person wrote.

“If they focused on getting it right and doing it really well, we would get these hits instead!” one commenter agreed.

This isn’t the only time the former E! star faced criticism for his Sprinter ads.

Earlier this week, Kylie shared images from a vintage-style photo shoot.

Read more about Kylie Jenner

Kylie Jenner is the youngest of Kris Jenner’s children. She is best known for starring alongside her sisters on the Kardashians reality shows, while also being a model, socialite and founder of several businesses: Kylie Cosmetics, Kylie Skin, Kylie Baby and Kylie Swim.

Against the backdrop of the Los Angeles desert, the cosmetics mogul wore skin-tight denim shorts.

The shorts were cut below her butt and exposed her bare legs.

She completed the casual look with a white shirt, which she tied into a short style, and wore red high heels.

Kylie left her brunette hair messy for the photoshoot.

Critics jumped to another thread and criticized the star’s announcement.

“Even with poor quality editing, these photos are hell!! So who didn’t pay? The brand or her? Lots of laughs,” one person shared.

“We can see the editing of her legs, the tan on her leg is gone and they airbrushed her butt to shorten it and then made her legs look like a matchstick without blending into the butt,” another person noted.

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