Entertainment

Kylie Jenner’s latest Khy launch was mercilessly mocked as fans thought the ‘ugly’ new item looked like ‘a diaper’ and the ads ‘look weird’

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REALITY TV star Kylie Jenner has shared a glimpse of her new collection from her fashion label Khy.

Despite the preview of the new looks that will be revealed for her Poplin collection, fans aren’t exactly interested in what she’s wearing.

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Kylie shared a preview of her new Poplin collectionCredit: Instagram/KylieJenner
Kylie posed in a field in her white outfit for her new collection

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Kylie posed in a field in her white outfit for her new collectionCredit: Instagram/Kylie Jenner
Fans are mocking the new look, calling it 'ugly' and assimilating it to a 'diaper'

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Fans are mocking the new look, calling it ‘ugly’ and assimilating it to a ‘diaper’Credit: Instagram/Kylie Jenner

In it publishthe 26-year-old donned a plunging white shirt, zipped halfway up to show off her toned tummy, accessorized with a matching white miniskirt that barely reached her thigh.

Kylie left her long, dark, wavy hair down and wore minimal makeup as she gazed into the distance of the field where she stood.

“KHY DROP 007: POPLIN coming 6/27,” she captioned the post. “Sign up for early access at Khy.com”

Fans were quick to react to the post, giving their honest opinion on the apparel.

“Remember the bottom of the diapers on the boat?…now available through KHY,” shared a person on Reddit, referring to Kylie’s post from June 8, where he wore the same or similar pants while on a boat trip.

“That’s the ugliest skirt I’ve ever seen,” one person added to the Reddit thread.

“The shorts look like a big diaper,” one person commented below the Instagram post, echoing the sentiment of the Reddit user on a different platform.

The reactions weren’t all bad, though, with some fans praising the look.

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“Now that’s me neeeedddd!!!” someone wrote.

“OMG I need this so cuteeeee,” said another.

Kylie Jenner almost steps out of ultra-low-cut dress in new photos as fans accuse her of being ‘self-obsessed’

KEEPING UP WITH KHY

Kylie began marketing her fashion brand in late October, emphasizing “creativity, collaboration and quality at an affordable price.”

Its first collection launched on November 1st, focusing exclusively on faux leather and base layer products.

The items included a black overcoat, cropped jacket, mini dress, long-sleeved shirt, t-shirt and leggings.

The second launch took place on November 15, with jackets, shirts, jumpsuits and pants in black, white and blue.

On December 7, Kylie expanded her line with additional tees, tank tops, and long-sleeved shirts in different colors, as well as comfy sweatpants, shorts, and other cotton pieces.

More about Kylie’s brand, Khy

On October 24, 2023, Kylie posted a photo of herself Instagram wearing a black leather overcoat with the caption: “Meet khy”.

Jens and Emma Grede, the same husband and wife duo behind Khloé Kardashian’s Good American and Kim Kardashian’s SKIMS, are said to be involved with the brand.

Kylie stated that the clothing line, a play on her nickname, will offer fashion lines at a more affordable price point than typical designer brands.

In an interview with Wall Street JournalKylie said: “The whole line is really inspired by my personal wardrobe and the different moods I’m in…[the first drop] It’s very King Kylie – who I am at my core.”

The venture is his newest, although not only, foray into fashion.

She also collaborates with her sister Kendall Jenner on her Kendall + Kylie clothing line, sold through the lifestyle retail brand PacSun.

Jenner previously launched Kylie Swim in September 2021 to lackluster reviews before filing new trademarks for the brand in November 2022.

Her first Khy collection was released on November 1, 2023.

So far, she has released four collections under her brand.

On February 28, 2024, her first collection of the new year was launched, offering evening wear such as slinky one-sleeve dresses, skirts, pants and tops.

In 2015, coinciding with her decision to stop posting on Tumblr, Jenner launched Kylie Lip Kits, which later became Kylie Cosmetics.

This venture revolutionized the beauty industry and brought him significant wealth.

Reflecting on the beginning of the project, she described it to Vogue as “intuitive”.

“I think beauty and fashion go hand in hand. For me, I think beauty can make or break a good fashion look,” she told the fashion outlet.

Kylie launched her first Khy collection in November

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Kylie launched her first Khy collection in NovemberCredit: Instagram/Kylie Jenner
Kylie owns a fashion and beauty brand, both in her name

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Kylie owns a fashion and beauty brand, both in her nameCredit: Instagram/kylie jenner
Kylie calls Khy 'intuitive'

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Kylie calls Khy ‘intuitive’Credit: Instagram/Kylie Jenner





This story originally appeared on The-sun.com read the full story

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