If you were a teenager in the 2010s — or just someone who knew a teenager in the 2010s — there’s a new documentary on HBO’s Max that you might want to watch. Brandy Hellville and the cult of fast fashion is bringing viewers a deep dive into the rise and fall of Brandy Melville, the infamous “One Size Fits Most” ultra-Instagrammable clothing brand that exploded around the same time as Tumblr, the grunge aesthetic, flower crowns, Lana Del Rey and Arctic Monkeys. The documentary features interviews with former Brandy Melville employees and executives, investigative journalist Kate Taylor and former Teen Vogue fashion editor Alyssa Hardy. A broader view of the fast fashion industry will also be needed. Are you ready to watch Brandy Hellville and the cult of fast fashion? Here’s everything you need to know.
Brandy Hellville and the cult of fast fashion trailer
When is the Brandy Melville documentary coming out?
Brandy Hellville and the cult of fast fashion premiered Tuesday, April 9 on Max, and is now available to stream on the platform.
How to watch Brandy Hellville and the cult of fast fashion:
(Max.)
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What is it Brandy Hellville and the cult of fast fashion about?
The documentary charts the rise and eventual fall of 2010’s Tumblr-era clothing brand Brandy Melville. Notorious for its “one-size-fits-all” staples like gray sweaters, sweatpants, and plain white tops, Brandy Melville had a highly curated aesthetic both online and in-store, employing mostly teenagers who were frequently featured on the brand’s social media pages. . , modeling the clothes.
The documentary delves into what was happening behind the scenes behind the brand’s whitewashed, beachy facade, from the toxic work environment to the brand’s contribution to the fast fashion industry.
Brandy Hellville and the cult of fast fashion is directed by Eva Orner and produced by Jonathan Chinn, Simon Chinn and Eva Orner.
