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Netflix to Open Immersive ‘Entertainment Venues’ in Former Department Stores for Fans to Experience Their Favorite Shows in Real Life

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NETFLIX has launched an immersive experience for users who want to watch their favorite TV or movies in a new way.

The streaming service is bringing these experiences to old department stores, where fans can live inside their favorite universe.

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Netflix is ​​planning to open immersive experiences that will allow users to be part of their favorite show or movie in real life, called Netflix HouseCredit: Artist Concept Courtesy of Netflix
These experiences already include Bridgerton (above), Money Heist, Stranger Things and Knives Out

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These experiences already include Bridgerton (above), Money Heist, Stranger Things and Knives OutCredit: NETFLIX

Netflix House is an experimental entertainment venue that will bring many of the streamer’s shows to life, according to an official statement website.

The first two locations will open in King of Prussia, Pennsylvania, and Galleria Dallas, Texas, in 2025.

Netflix chose these two locations because they are two of the most popular shopping malls in America.

Netflix House locations are in former department stores that have closed.

The new experiences will span more than 100,000 square feet.

“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and experience – literally – your favorite Netflix series and films through exclusive food and drink offerings,” said Marian Lee, Chief Marketing Officer, Netflix , in a statement.

“We have launched more than 50 experiences in 25 cities and Netflix House represents the next generation of our differentiated offerings. Locations will bring our beloved stories to life in new, ever-changing and unexpected ways.”

There are currently experiences for popular shows including Bridgerton, Stranger Things, Knives Out and more.

Tickets can be purchased for selected pop-ups at Netflix Homesite.

ABOUT THE EXPERIENCES

Netflix also teased users by waltzing with someone to an instrumental version of a Taylor Swift song while on a replica of the Bridgerton set.

After Bridgerton’s 6-Minute Sex Scene, Here Are Some Other Hot TV Moments From Last Year

When the dancing is over, Netflix viewers can turn the corner and compete in the Squid Games.

They can try the Glass Bridge challenge.

After preparing a setting, users can eat something inspired by Netflix shows from around the world.

Anyone who goes can finish the experience in a store full of products from all their favorite shows.

Locations will bring our beloved stories to life in new, ever-changing and unexpected ways

Mariana LeeDirector of Marketing at Netflix

From the experiences, Netflix also promises “stunning sculptures and a mural mix of characters from your favorite Netflix titles.”

‘THERE WILL THERE BE ADVERTISEMENTS?’

As soon as the news was posted on X, formerly Twitter, fans left their opinions in the comments.

Many of them laughed at the concept.

“So Netflix doesn’t think watching TV in YOUR OWN HOME is a good experience? Haha,” said a fan.

“Will there be announcements every six minutes?” one fan wondered.

Another fan joked that the experience “will be canceled after the first season.”

Netflix currently costs $6.99 per month to watch ad-supported TV shows and movies.

The highest, ad-free tiers cost $15.49 and $22.99.

Fans can purchase Stranger Things merchandise, as well as other shows, at the Philadelphia and Texas locations opening in 2025

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Fans can purchase Stranger Things merchandise, as well as other shows, at the Philadelphia and Texas locations opening in 2025Credit: AP
Those who attend will also be able to participate in Squid Game's Glass Bridge Challenge

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Those who attend will also be able to participate in Squid Game’s Glass Bridge ChallengeCredit: NETFLIX
In addition to merchandise and set replicas, fans can eat at their favorite show's restaurant and see sculptures and murals of characters from popular Netflix shows.

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In addition to merchandise and set replicas, fans can eat at their favorite show’s restaurant and see sculptures and murals of characters from popular Netflix shows.Credit: Netflix



This story originally appeared on The-sun.com read the full story

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