JENNIFER Lopez and Ben Affleck’s reactions to divorce rumors have already started to impact their huge Hollywood profiles, a PR expert says.
She weighed in on the couple’s public appearances during May and stated that further lapses in ring use – or any leaked news of “infidelity” – should be avoided.
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JLo, 54, promoted her film Atlas in Mexico City on May 20, hitting the red carpet without Ben, 51.
Before the premiere, JLo shared a photo on Instagram in which she looked confident, sitting cross-legged on a sofa in a ruffled white dress.
“Unfortunately, she will end up alone for the rest of her life,” commented one fan.
“She needs to go home and save her marriage,” wrote another.
On Wednesday, JLo was confronted about divorce rumors while on stage promoting her film in Mexico City.
Although she laughed when a reporter asked if the rumor was true, her face soon turned serious as she leaned in to reprimand him.
“’You know better than that,’ she said.
Public relations specialist Lauren Faia suggested that the I’m Real singer looked “uncomfortable”.
“JLo’s response was good, but I might risk making her look like a little diva,” she said.
“Fortunately for her, she was applauded.
“She, of course, looked uncomfortable, which is understandable.”
Beeching said whether Ben or JLo emerge victorious in the divorce will depend on some major revelations.
But she warned that JLo’s reputation must be “protected” as she will be under “closer scrutiny.”
“I was hoping a great PR team would help them get through this without airing dirty laundry,” Beech told The US Sun.
“Normally, during a separation from this public, a public relations firm would work with both sides to protect both reputations.
“If there is a split, public perception could quickly turn against Jennifer or Ben.
“This all depends on the narrative that is emerging at the time.
“If infidelity or personal issues are disclosed publicly, it could tarnish your reputation.
“Otherwise, a split could pose a significant risk to its financial assets amid all the intense scrutiny.”
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JLo attended the Met Gala alone on May 13.
A few days later, she liked an Instagram post that appeared to contain a direct message.
“You can’t build a relationship with someone who is disconnected from themselves,” he said.
HOME ALONE
Beeching claimed the Jenny From The Block singer would start to feel scared if the rumors grew – especially as it could affect her bottom line.
“Jennifer’s biggest fear would be rumors spreading on social media,” she said.
“If there is a divorce, your image and brand may suffer negative publicity, impacting sales and partnerships.
“Jennifer should focus on maintaining her image throughout this process.
“Jennifer could change the narrative of her relationship status to remind the public that she is JLo.
“She might consider taking one of her children to red carpets if they feel comfortable.
“JLo should show a united family front.”
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According to US WeeklyBen left his $60 million Beverley Hills mansion several weeks ago.
He was photographed alone, leaving a separate Bel Air location.
On May 17, Bennifer was seen together in public for the first time since March as divorce rumors intensified.
But the Daily Mail reported that Ben was seen without the ring the next day.
A VICTORY FOR BEN?
Beechwho focuses on crisis management, said the Argo star needed to be “respectful.”
She suggested that Ben could create “new opportunities” after the divorce.
“If Ben plans to address the absence of his wedding ring due to public pressure, he should do so respectfully,” she said.
“He should use his public appearances to highlight his career, diverting the conversation from his personal life.
“If Ben’s PR is done well and there is a split, he could gain public sympathy.
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“This can lead to positive media coverage and new opportunities.
“Ben must approach this situation with respect and sensitivity if there is to be a divorce.”
Ben and JLo started dating in 2002 and got engaged later that year.
They called off their wedding two years later, but got back together in 2021.
The Bennifer brand was invented through the media, summing up their high-profile romance.
Lauren Faia
The couple’s 2022 wedding involved two events – one in Las Vegas and the other at their mansion in Georgia.
A reunited Bennifer took the world by storm, and JLo and Ben’s careers continued to explode.
JLo has become one of Hollywood’s most successful stars, with a net worth of $400 million from music, acting and TV work.
Ben’s acting and film production career has seen his earnings reach $150 million.
BENNIFER FOREVER
“The last thing Jennifer and Ben need is fear for their careers,” she said.
“The Bennifer brand was invented through the media, summing up his high-profile romance.
They were rocking their careers, and although the split was publicized, it didn’t hurt their image.
Lauren Faia
“It has some nostalgic value and will generate public interest.
“But it’s not exactly a trademark as such.”
The couple has created a new family dynamic over the past two years.
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Ben had divorced his ex-wife, Jennifer Garner, 52, and shared Seraphina, Violet and Samuel.
Jennifer broke off her engagement to MLB legend Alex Rodriguez.
She has been raising twins Emme and Max alongside her ex-husband Marc Anthony, 55.
During the previous split, there was no impact on their families and mental well-being.
Lauren Faia
In 2023, JLo opened up about Ben and her kids living under the same roof.
“It was a phenomenal year. Like, I think it’s been my best year since my kids were born,” she said. Vanity Fair.
CHILDREN AND BANK ACCOUNTS
Beeching said the couple’s separation in 2003 was simple, mainly because they were not parents at the time.
“Now, your blended family would make things complex,” she said.
“The 2004 split had a mixed impact.
“They were both crushing it in their careers and although the split was publicized, it did not significantly harm their images.
“In some ways, this allowed them to refocus on their brand.
A separation now could involve a significant division of assets and possible alimony.
Lauren Faia
“The cancellation of the first wedding may have resulted in some financial losses.
“This division is nothing compared to what could be at stake now.
“Their substantial joint assets, such as the Wallingford Estate, and their combined public personalities mean there is more risk now than their first engagement.
“A separation now could involve a significant division of assets and possible alimony.”
“My advice to my clients during difficult times, like breakups, is to prioritize their mental well-being,” added Beeching.
“There is also family stability to consider.
“I encourage you to focus on your strong support network to get you through challenging times.
“My goal is always to alleviate as much stress as possible from my clients so they can focus on what’s most important.”
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This story originally appeared on The-sun.com read the full story
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