SUPERMARKETS have really gone up a notch in terms of style, with chic dresses and tops now available alongside everyday essentials.
In truth, Tesco buyers are falling in love with Kate Ferdinandofrom the clothing collection and its designer worth £75.
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While we may not have achieved our fitness goals, the new line certainly got our pulses racing.
There’s almost every gym essential in the F+F collection, with leggings, joggers, vests and even baseball caps designed by the TOWIE star.
If you’re not sold yet, Kate FerdinandoThe company’s activewear comes in chic muted tones and costs from £7 (yes, you read that right).
Unsurprisingly, Tesco shoppers are already obsessed with the break but there was one item that particularly caught their attention.
Available in a stunning gray color, the sports bra and leggings duo is the perfect addition to your gym gear collection.
Unlike other bras that have thicker straps, the supermarket bra has two thinner ones to provide the same support without weighing you down.
Meanwhile, the leggings are very worn and have a large elastic band, so they won’t dig into you throughout the day.
Easy to style with a sleek bun, an oversized sweater and sneakers, the ensemble is also perfect for lazy days at home or running errands on the weekend.
While we’re absolutely obsessed with the activewear, fans have also noticed that it’s an almost identical set to a set from designer brand Adanola.
Influencer Astin Maisie even made an entire TikTok dedicated to the supermarket idiot, asking his followers to ‘run to Tesco’ to get him.
“Big kill from Tesco,” she added in the caption, with the video going viral almost immediately.
While the fancy set costs £75 at Selfridges, you can pick up the supermarket alternative for less than your weekly shop.
Instead of spending a small fortune on gym clothes, you can bag the bra for just £10 and matching leggings for £16.
For those who haven’t done the math, this costs £26 – saving you a whopping £49 at checkout.
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Even better, the latest fashions come in a variety of sizes (SL) so you can find the perfect fit and feel confident wearing it next Go to the gym.
However, activewear isn’t the only F+F item we’re adding to our basket.
The supermarket has just launched its stunning summer range with endless combinations and we’re completely obsessed.
Rivaling similar sets from Primark and Zara, the vest and pants set comes in multiple colors and is effortlessly chic thanks to the pleated design.
Perfect to add to your suitcase before heading out this summer, they’re lightweight and can easily be combined or separated.
It seems like the perfect excuse to go shopping.
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Fashion Supermarket
Fashion editor Clemmie Fieldsend reveals why supermarkets are taking over our wardrobes now.
When it comes to affordable style, supermarkets are outperforming high street stores.
No longer the poor relation of the high street, brands such as F&F at Tesco, Tu at Sainsbury’s and M&S are filling their stores with designer pieces and fashion essentials that are good value for money whilst also being durable .
Bringing celebrities into broadcast lines or private label campaigns helps increase stock purchases by giving customers clothes that don’t have a designer price tag.
Relatable faces and neighbors such as Zara McDermott and Kate Ferdinand have helped F&F gain a loyal customer base.
The once iconic British high street has changed, with stores across the country empty or filled with vape shops, sweet shops or souvenir shops.
With high rents and neighbors stopping customers from coming into stores, high street brands aren’t seeing the strong footfall they once did and are missing out on big sales.
And now they are entering the supermarket.
Tu has teamed up with seven third-party brands such as Simply Be, Sosandar and French Connection fashion destination spaces in stores.
And Marks & Spencer is also in on the action.
In addition to launching Joules, White Stuff and Ghost in 2021 online, as they have expanded to bring brands like Adidas and Sweaty Betty.
From convenience, low prices and A-list endorsements, supermarkets are at the forefront of what customers are looking for.
This story originally appeared on The-sun.com read the full story
