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‘Beautiful’ Primark shoppers enthuse as they discover new £7 underwear sets with embroidered flowers that are a summer must-have

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WITH summer almost here, stores are filling up with pretty floral dresses and bright colors.

And Primark has taken things a step further with a new addition to its hugely popular underwear sets.

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Primark has launched a new underwear set perfect for summerCredit: Alamy
The pretty floral sets are just £7

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The pretty floral sets are just £7Credit: Primark East Kilbride/TikTok
Also comes in pink

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Also comes in pinkCredit: Primark East Kilbride/TikTok

The bargain high street store has released a matching mesh bralette and thong set covered in embroidered white flowers.

To add to the cuteness, the bra is also decorated with white bows on the straps.

The pretty set is available in light blue or pink and costs just £7.

And Primark bosses say they are “giddy” over the matching underwear.

They added: “Have you ever seen more adorable lingerie than this coordinating mesh bralette and thong set?

“Featuring a wire-free bra with adjustable split straps, hook-and-eye closure, triangle shape, and narrow bottom band, as well as a matching triangle thong with split side straps and minimal cut, this gorgeous set has us in a tizzy!”

“We’re totally here for the color scheme too.

“For the love of lingerie, check stock levels ASAP.”

And social media users couldn’t agree more after seeing the sets.

“I love floral sets for summer,” said one.

‘Fantastic for summer’ shoppers scream about the Primark co-ord that’s so on-trend – and looks good with sneakers as well as sandals

A second simply wrote: “Cute.”

Meanwhile, a third added: “Gorg £7 sets.”

If this has inspired you to visit your nearest Primark, you might also want to check out the womenswear department.

Fashion fans are rushing to get a new set that ‘gives off Zara vibes’.

The top costs just £6 and the trousers cost £12 – meaning you’ll get change for a £20 note when you buy one.

You’ll also be happy to know that the bargain store is making a big change to the price of hundreds of items nationwide.

It is the second year in a row that the budget network has cut prices on essential items for children.

Primark bosses say the move aims to help families “get more bang for their buck” as they start planning their summer wardrobes.

Primark’s ‘perfect online shopping formula’

MODA powerhouse Primark claims it has the winning formula for online shopping – as it continues to avoid home deliveries.

The budget retailer said yesterday it would expand its click and collect service across its 184 UK stores and include menswear and homewares.

But his boss said that “there is no evidence that we are losing customers because we don’t deliver to home.”

George Weston, chief executive of Associated British Foods, which owns Primark, said “click and collect works really well”.

When asked if he would offer home deliveries, he added: “No, no, it’s a completely different business, which requires different skills.”

By forcing shoppers to come into its stores to collect orders online, Primark is also not wasting its investment in its stores.

Weston revealed that 40 to 60 percent of online shoppers make a second, larger purchase when they go to an online store.



This story originally appeared on The-sun.com read the full story

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