SHOPPERS are scrambling to get to the nearest Primark store, eager to buy a new linen dress.
So if your wardrobe needs an upgrade for warmer weather, you’ll need to check this out.
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Primark took to social media to show off the new dress, from the chain’s The Edit collection, leaving many completely stunned.
The sleeveless linen dress costs £32 and the beige color exudes timeless appeal.
It’s great for special occasions in the sun and characteristics a sleek A-line silhouette that falls to a midi length.
It features a sleeveless design, as well as a round neck and back, and is finished with stitching details for an elegant touch that completes its understated aesthetic.
It’s made from linen for a lightweight, breathable feel, making it ideal for summer.
Sizes range from 6 to 20, making this summer dress perfect for a variety of different body shapes.
In an Instagram clip, we saw digital content creator Gosia Joanna Sliwa styling the dress three different ways.
The influencer smiled: “I found the most beautiful dress from Primark, so I’m going to show you how to style it three different ways.
“For a comfortable, casual look, I’m pairing it with chunky sandals, a large bag, and a scrunchie.”
While showing off a second way to style the dress, Gosia added, “Next, I have some flats, sunglasses, and this cute leopard print beaded bag.”
Finally, to really style the beautiful dress, Gosia explained, “We’re going to make dresses a little more with heels and a chunky necklace. Wearing statement jewelry is a great way to dress up a casual dress for a night out.
Excited about her new dress, the Primark fan continued: “This look screams sunset holiday dinner to me.”
Why is Primark the place to go for bargains?
JUST how does Primark do it? Continue delivering fashionable items at such incredible prices? According to the bosses, it fell to four points.
- They “sell a lot of items” – thanks to this they are able to save money by buying in bulk for their 191 UK stores
- They “do very little advertising”
- Although their clothes offer the “latest trends,” they “do not use expensive hangers, tags, or labels.”
- And finally, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to package our t-shirts so they’re ready to go straight to the shelf.”
For more information on how Primark keeps its costs so low and is able to offer such incredible bargains, visit the Primark website.
FASHION FANS DELUSIONS
The Instagram video, which was shared on @primacy account, has clearly impressed many as, at the time of writing, it has quickly accumulated over 17,000 likes.
Social media users were stunned by the new dress and many took to the comments to express this.
This will be my summer dress of 2024
Instagram user
One person said: “RUNNING to get that dress.”
Another added: “Definitely want this dress.”
It’s White Company quality at a fraction of the price!
A third commented: “So beautiful.”
Meanwhile, one fashionista smiled: “Literally this is going to be my summer dress of 2024 and I know I’ll be wearing it a lot.”
At the same time, another person wrote: “I have this dress and it is beautiful. It’s White Company quality at a fraction of the price!”
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