SHOPPERS are frantic to return Sainsbury’s croissant pajamas, which sold out within days the last time the supermarket had them in stock.
The adorable PJs have gone viral on social media sites like TikTok and Instagram, with videos of the loungewear racking up thousands of views online.
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As we head into summer, Tu has restocked the popular pattern, but you better grab them quick as the pajamas are at risk of selling out again.
Traditional Pajamas with Croissant Print They cost £20 and are available in a wide range of sizes, from 8 to 24.
However, despite being recently restocked, they are already out of stock in some sizes.
You can purchase a pair of long-sleeved button-down blouse and matching pants in store or online at Tu’s website.
They also come with a delightful scrunch, perfect for keeping your hair out of your face before bed.
Fashion fans have been raving about quirky printed pajamas online.
Writing a review on the Sainsbury’s website, one person said: “I’m obsessed with croissants.”
Another added: “I love the print and the pajamas are good quality.”
A third said: “I love these pajamas, they are so cute and they are so soft.
“They are great value for money.”
A fourth added: “I bought these just over a week ago and I love them, the design is amazing.
“I especially love the material and design of this pajama set and the elastic is a great touch to match.
I also love the pattern, they definitely keep up with the trends!”
A fifth chimed in: “I bought this as a gift for my daughter.
Reasons to buy supermarket fashion
When looking for new pieces to add to your seasonal wardrobe or update basics, there’s no need to spend hours wandering around clothing stores or browsing online. Just grab a dress or two along with your fruits and vegetables…
They are convenient – You are likely to visit your supermarket more often than a shopping center or high street.
It’s affordable – From basics to fashion-forward pieces, supermarkets are paving the way for budget-friendly fashion that doesn’t look cheap.
They are more fashionable than you think – With a customer database larger than the average high street store, stores such as ASDA, Sainsbury’s and Tesco are able to serve markets and forecast trends in many more areas than just food supply.
They fit well – Fits and lengths often come with a little more modesty in mind. The fabrics also tend to be highly practical – think plenty of 100% cotton that can be thrown into the washing machine without thinking.
Aimi Williams Smith, Head of Design at Tu said: “Our bold and bright PJ offering is becoming a social media sensation.
“Customers are confident using color and prints and we are seeing real success introducing new fun and conversational prints.
“Shoppers loved the croissant pajamas we recently restocked after they sold out online in a matter of days.”
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