FORMER Bachelorette JoJo Fletcher made a splash at Miami Swim Week, where she debuted her budget collaboration with Cupshe.
It contained touches of her spunky personality — from the sustainable materials to the swimsuit print featuring her dog’s name.
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Beachwear brand Cup her returned to Miami Swim Week with its third annual “‘Naturally You” fashion show under a Paraiso Swim Week tent on June 2.
Cupshe’s famous fans include Kendall Jenner, Kylie Jenner, Kim Kardashian, Olivia Culpo, Hilary Duff, Bella Thorne, and Brandi Cyrus.
The event was headlined by Sports Illustrated models Brooks Nader, Christen Harper, Katie Austin, Cindy Prado and Joy Corrigan.
The diverse cast of women represented various sizes and backgrounds.
Body positive models Iskra Lawrence and Ella Halikas, bionic model Marsha Elle and breast cancer survivor and former Victoria’s Secret model Christine Handy also appeared on the runway.
PROJECT DREAMS
As Cupshe Spokesperson of the Year, Fletcher made a surprise appearance at the show and announced her co-designed collection, Cupshe x JoJo Fletcher: Soul Space.
In a backstage interview with The US Sun, she revealed why she decided to enter the swimwear market years ago and some of her favorite styles.
“When I first collaborated with Cupshe in 2022, I was very excited. We had great success. People to this day still ask me about a lot of those swimsuits,” she said.
Fletcher said “swimwear is difficult for a lot of people” and wanted “a little bit of everything” in her swim line so that all women feel included.
This line embodies elegance and a nature-focused mindset, demonstrated by flattering silhouettes, vibrant colors and eye-catching prints.
“Being able to make my own line with Cupshe, having a lot of versatility, lots of different colors, prints, prints, was very exciting for me,” he added.
Although Fletcher felt passionate about every piece in the collection, there were a few that touched her heart.
“I love our Jagger print, named after one of my dogs, but it’s such a chic, elevated print that sometimes I feel like it’s hard to do, but it just felt crazy,” she explained.
She called the green Tulum bikini set “stunning” and said the fabric was “beautiful.”
Cupshe Senior Vice President of Design Doreen Brennan felt the same way because she styled the underwear as outerwear when she wore the top with a white pantsuit during the fashion show.
Fletcher was also a big fan of the gold-dyed Dune fabric, which was a nod to the book series and film franchise of the same name because it “just shimmers in the sun.”
Brennan also spoke to The US Sun about the brand’s appeal.
“I think people are really attracted to Cupshe because we are accessible to everyone,” she said.
“Not just in terms of size, shape, color, but also price. Not everyone can afford a $300 swimsuit.”
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“I feel like everyone was rooting for each other. It felt like a huge moment of women’s empowerment, and I just live for that stuff,” Fletcher said.
“I think Cupshe has grown a lot now, not with the products they offer, but definitely with the fit, with swimming and with our notoriety for who we are and what we believe in,” Brennan said.
“Miami Swim Week 2024 was an incredible success for Cupshe, perfectly showcasing our mission to inspire confidence and celebrate natural beauty in everyone,” said Jessie Han, Senior Director of Marketing at Cupshe.
The presentation featured 60 swim and beach looks in total, which are now available for purchase on the website Cupshe. with.
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This story originally appeared on The-sun.com read the full story
