THERE’S an old insult that TK Maxx is where brands go to die.
If you think that, you need to throw your little book of clichés out the window, because it is very far from the truth.
In fact, TK Maxx is currently stocking some of the hottest designers on the planet – just ask TikTok.
Gen Z fashionistas on the app discovered trendy products from a Danish fashion brand known for its contemporary and chic designs.
Enter: Ganni.
That’s right, the discount retailer is stocking Ganni pieces.
And it’s not just the odd piece hidden among the rails—there are aisles and aisles of designer shoes and bags.
Founded in 2000 by art connoisseur Frans Truelsen, Ganni was initially a cashmere brand.
However, it gained significant momentum and recognition when a couple took over in 2009.
The fashion house is famous for its vibrant prints, bold colors and distinctive mix of haute couture and casual wear.
Where do you think the leopard print jeans trend started?
The brand offers a wide range of clothing, including dresses, knitwear, outerwear and accessories.
Shopper Danielle DelGiudice encouraged people to “run, don’t walk” after finding hundreds of Ganni accessories at her local TK Maxx.
She shared a video from inside the Amsterdam store on TikTok.
“Tk Maxx is really upping their shoe game,” commented one customer.
“Running there now,” joked another.
How is TK Maxx Flog Designer cheap?
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- TK Maxx follows an off-price business model to source cheap designer products
- It purchases merchandise from various brands and designers at a discount and then sells it to customers at lower prices than traditional retail stores.
- The selection at its outlets often includes overstocked items, last season’s styles, and canceled order products.
- The Gold Label is a premium collection of design and luxury products offered by TK Maxx.
- If you love designer clothes, this is the label you should look for on the pieces.
Danielle found a mix of heels, sliders, boots and sneakers, as well as a square black bag and a shell bag.
She bought a pair of black high heel sandals which originally cost £295.
According to UK website TK Maxx, you can also buy a £135 Ganni Black Fuzzy Knit Cropped Top for £49.99.
You will find the pieces in their Gold Label offer,
The Gold Label is TK Maxx’s premium collection of designer and luxury products.
Think Gucci, Mulberry, Jimmy Choo… and now Ganni.
This story originally appeared on The-sun.com read the full story