A MAJOR fashion brand is in trouble with shoppers again – just two weeks after customers threatened a boycott.
PrettyLittleThing has disabled several customer online accounts due to the number of times they returned orders.
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However, many shoppers insist they “barely return anything” – with one saying they have returned one order in 40 in the last year.
The move comes after PLT bosses began charging shoppers £1.99 for returning items from 3 June.
In several emails seen by Fabulous, loyal PLT customers were informed that their accounts had been reviewed and closed.
This means they will no longer be able to order from the Manchester-based fast fashion brand.
Some of those affected took to social media to criticize the new policy, with many claiming they would return fewer items if PLT clothing sizing was more consistent.
A quick search for the term “PLT account closed” on TikTok shows several women who have received the same email in the last 24 hours notifying them that they can no longer shop with the brand.
The email from PLT says: “In accordance with our terms and conditions, after a review of your account activity and unusually high returns activity, we have made the decision to deactivate your account.
“This means you will not be able to place any more orders. We are sorry if this causes you any inconvenience.
“If you still need to make a valid return, please do so through our returns portal.”
It’s not immediately clear what criteria the company uses when deciding to close accounts, and there’s no clear mention of the policy in its T&Cs or Return Policy.
Buyer Charlotte Mitchell even received a message reiterating the email notifying her of the account closure.
The 19-year-old, from York, took to TikTok to criticize the fast fashion company, claiming she thought the email “was a mistake at first”.
The most unhappy customers are those who paid £9.99 for PLT’s royalty scheme, which offers free next-day delivery and free returns to members.
However, as several accounts have been closed by the brand, it has now increased the annual subscription cost to its royalty scheme to £12.99.
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Mum-of-one Rachel Karen called the move “stupid”.
“It’s clear you’ve hit a midlife crisis in your career,” she railed on TikTok.
“Where the decision was made to close accounts of customers who paid £9.99 for a royalty scheme.
“They were ripped off and made to feel that because they don’t spend enough and return tacky clothes, that they are not valued
“Please REFUND THEM!
“My curtains are made of better material than what you sell.”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
Supermarkets have really upped their game when it comes to their fashion lines. These days, when you go to do your weekly food shopping, you can also choose from a selection of stylish, purse-friendly pieces for the whole family.
Tesco has just announced a 0.7 per cent rise for the quarter thanks to “strong growth in clothing” and M&S has claimed the title of number one womenswear destination on the high street.
Asda’s George clothing range made £1.5m for the supermarket in 2023, 80 per cent of Sainsbury’s clothes were sold at full price rather than discounts and Nutmeg at Morrisons sales also rose by 2 per cent last year .
So what is it about supermarket fashion that is so successful?
Not only are the clothes really affordable, they’re also good quality – many of them being part of programs like the Better Cotton Initiative.
They often stick to classic pieces that they know will last the customer year after year.
Plus, because they buy so much inventory, they can deliver parts quickly and buy cheaper because of volumes.
PLT is part of the Boohoo Group and was founded by Mahmud Kamani in 2006 as an exclusive accessories brand that focused on selling fashionable gear at low prices.
It was co-founded and run by Umar Kamani, one of Mahmud Kamani’s sons, who was the catalyst for the brand’s celebrity appeal.
Despite the cheap price of its items, PLT has executed a series of star-studded collaborations.
This includes the likes of supermodel Naomi Campbell and a series of sell-out collections with influencer Molly-May Hague.
PLT has been approached for comment.
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