EVER wanted to know what kids are wearing these days? You are lucky.
Gold Hinge, the brand that went viral on the Bama Rush TikTok, launched new pastel skirts, bralettes and tennis shorts.
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Bama Rush, or the University of Alabama’s wild week of Greek life, is popular on TikTok for its firsthand experiences of the university’s sorority life.
“Rush” week is a recruitment process that includes a series of themed rounds featuring a variety of social events that potential members must undergo to secure an “offer” from a Greek organization.
Although many colleges and universities have a Greek life culture, the University of Alabama’s rush week is famous for its intensity.
Bama Rush is a big deal because, according to ForbesMore than 36% of campus is involved in Greek life, and about 2,500 students join sororities each year.
Sorority hopefuls post videos of themselves dressed to the nines to secure a spot in a house.
Viral TikToks shared by recruits reveal that their clothes can get expensive — and fast.
A TikToker revealed that her running outfit totaled more than $5,900, including a Gold Hinge top and skirt, a nearly $2,000 watch, $545 Golden Goose shoes, and various jewelry (including Dior) worth hundreds each.
Popular content includes outfit-of-the-day videos, which attract the interest of millions of people who have no connection to the university.
Views under the Bama Rush hashtag totaled more than 3.4 billion.
Teens quickly flocked to the brands featured in these videos, including Gold Hinge, which has dominated the scene over the past two years, especially with its crowd-favorite tennis skirts.
Gold Hinge started as a small business, founded by Katherine Watercutter, out of her home and achieving huge success thanks to Bama Rush TikTok.
The brand has launched its latest line of sportswear – including the famous tennis skirt – in new pastel colors.
Gym goers and sports fans can now earn $44 Bralette in true pink, pastel green and light lavender
A correspondence Simple Skirt $54 Complete the look with built-in shorts and double pockets.
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Those who want a simpler adjustment can opt for the $49 Spandex Shorts.
Looking for something more appropriate for rush week?
Get $49 Pleated tennis skirt This is all the rage in sorority houses.
“Amazing skirt even for someone in their 60s! Looks great playing pickleball and tennis,” wrote one satisfied customer.
“If I could wear these skirts every day, I would. So comfortable and cute!” said another.
Complete the look with a combination Cropped Zip Jacket $58Full zip and thumb holes for added style.
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This story originally appeared on The-sun.com read the full story
