It can be very difficult to stay calm and look stylish at the same time.
But one fashion fan thinks she’s found the perfect set to do just that – and she “can’t believe” it’s from Asda.
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Catrina used TikTok to film a video of her visit to the supermarket’s fashion section as she gave her thoughts on the latest offerings.
But it was a £35 white maxi dress from Asda Studio Edit that really caught Catrina’s eye.
And when she got home and filmed her audition for TikTok, she insisted that the white dress needed its own video.
“It’s absolutely incredible,” she gushed.
“I love it. I actually can’t believe this is from Asda. It’s such good quality!
“Look at the sleeves. They’re so beautiful.”
Catrina added that she felt like she was from the Sound of Music in the dress, but also thought it would be perfect for a western-themed party she was attending this weekend.
“I love this so much!” she added.
“You know what to do.
“You need to run, not walk to Asda because it will go by quickly.
“How insane is this dress?
“I’m obsessed.”
People were also quick to comment on the dress, with one writing: “You look beautiful!”
“Ah, it’s impressive!” another gushed.
“It’s beautiful,” commented a third.
The dress is also made from 100% cotton, so it’s perfect to wear to keep cool on hot days.
And the positive reviews continued to arrive on George’s website as well.
“This dress is so beautiful and looks so much more expensive,” one wrote.
‘Definitely a timeless summer dress… true to size and lots of volume!’
“I love a cotton sundress and this one ticked all the boxes for me,” added another.
Is supermarket fashion the new high street?
Deputy Fashion Editor Abby McHale weighs in:
Supermarkets have really upped their game when it comes to their fashion lines. These days, when you go to do your weekly food shopping, you can also choose from a selection of stylish, purse-friendly pieces for the whole family.
Tesco has just announced a 0.7 per cent rise for the quarter thanks to “strong growth in clothing” and M&S has claimed the title of number one womenswear destination on the high street.
Asda’s George clothing range made £1.5m for the supermarket in 2023, 80 per cent of Sainsbury’s clothes were sold at full price rather than discounts and Nutmeg at Morrisons sales also rose by 2 per cent last year .
So what is it about supermarket fashion that is so successful?
Not only are the clothes really affordable, they’re also good quality – many of them being part of programs like the Better Cotton Initiative.
They often stick to classic pieces that they know will last the customer year after year.
Plus, because they buy so much inventory, they can deliver parts quickly and buy cheaper because of the volumes.
“The style, the length, the fit and especially the price.
‘It looks more expensive than the price and definitely not an Asda dress!’
While a third called it a “very special dress” and added: “The fabric quality is excellent and it’s a beautiful dress.”
Other items that caught Catrina’s eye in Asda included a beach bag, but she was surprised when she realized it cost £45.
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This story originally appeared on The-sun.com read the full story
