SUMMER is coming and if you want to spruce up your wardrobe, you can head to Asda.
One shopper was thrilled to find a “gorgeous” combination from the Billie Faiers collection that is “adorable for the holidays and summer.”
In a clip posted on @georgeatasda says, the buyer praised the striped knit set, which looks “expensive”.
They raved: “I saw an absolutely beautiful group in George Asda this week.
“It’s from Billie Faiers’ new collection and it’s beautiful.
“It’s so beautiful for vacation and summer.
“The colors and printing are so good and it definitely looks more expensive than it is.
“Love.”
The Billie Faiers Cream Striped Scallop Knit Shirt costs £24 and comes in sizes XS to XL.
Meanwhile, the shorts are a little cheaper at £22.
Many buyers seemed interested in Photograph even coordinating George at Asda, with one saying: “this is stunning!”
Another added: “This is beautiful.”
A third commented: “Pop to Asda, come on.”
A week ago, former Towie star Billie announced the launch of her line, saying: “It’s here! My latest women’s collection with @georgeatasda is here.
“So many beautiful pieces live, with many more to come… I hope you all love the designs.”
He’s not the only Asda George causing a stir among shoppers.
Another fashion lover modeled her Coord White Stripe Linen Blend Cami and Pants, which were ideal for outings, shopping or to wear on vacation.
The top, which costs £14, has a square neckline, tie straps, side zip and flattering peplum hem.
It’s being sold in sizes 8 to 26 and currently has a five-star rating.
Meanwhile, the White Stripe Linen Blend Baggy Pants cost £16 and have an elasticated back, matching belt and two side pockets.
Is supermarket fashion the new high street?
Deputy Fashion Editor Abby McHale weighs in:
Supermarkets have really upped their game when it comes to their fashion lines. These days, when you go to do your weekly food shopping, you can also choose from a selection of stylish, purse-friendly pieces for the whole family.
Tesco has just announced a 0.7 per cent rise for the quarter thanks to “strong growth in clothing” and M&S has claimed the title of number one womenswear destination on the high street.
Asda’s clothing line George made £1.5m for the supermarket in 2023, 80 per cent of Sainsbury’s clothes were sold at full price rather than discounted, and sales of Nutmeg at Morrisons also rose by 2 percent last year.
So what is it about grocery fashion that is becoming so successful?
Not only are the clothes really affordable, they’re also good quality – many of them being part of programs like the Better Cotton Initiative.
They often stick to classic pieces that they know will last the customer year after year.
Plus, because they buy so much inventory, they can deliver parts quickly and buy cheaper because of volumes.
It comes in the same striped linen-blend fabric and is available in sizes 6 to 24.
Shoppers gave the outfit rave reviews on the Asda website, with one person leaving it five stars, saying: “Gorgeous outfit looks great!”
In the look video, Asda wrote: “Sun out, summer wardrobe out!
“Buy perfect novelties for this climateonline and in stores now – prices from £14.
“Linen blend cami and pants with white stripes from £14.”
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