SUPERMARKET shoppers are going wild over a new set of pajamas, but you’ll have to hurry if you want to snag them.
In recent years, Sainsbury’s has seriously upped its fashion game – whether it’s a cute sundress that won’t break the bank or a set that doubles as a wedding guest outfit.
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And as if we needed any more convincing to head to our local supermarket this week, Sainsbury’s has sent shoppers into a frenzy with an adorable new pajama design.
Meet your new favorite sleepwear set – the Traditional pajamas with pink cherry print – and they’re sure to leave you feeling fruity.
The print is not only cute but also super stylish, presenting the delicious snack that is incredibly fashionable at the moment.
In traditional style, the set includes a long-sleeved pajama shirt and matching pajama pants.
And fashion fans are going crazy over the bag-fitting £18 PJs.
Lau, just one of many fashionistas, took to social media to get a closer look at the pajamas.
Alongside a clip filmed in her local Sainsbury’s, the high street shopper stated: “Sainsburys TU clothes are killing it with these cherry pajamas.”
She then advised bargain hunters: “RUN, don’t walk, especially if you’re a Harry [Styles] fan.”
Lau was impressed by the “super comfortable” set, which she said was made from a “soft, viscose material.”
And if you are a fan of Harry Styles and love his song ‘Cherry’ then these will definitely be perfect for you.
O pink Cherry pajamas are available in various sizes – from size 8 to size 24.
But sizes are selling out quickly online, so you’ll need to act quickly if you want to buy a set.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
Supermarkets have really upped their game when it comes to their fashion lines. These days, when you go to do your weekly food shopping, you can also choose from a selection of stylish, purse-friendly pieces for the whole family.
Tesco has just announced a 0.7 per cent rise for the quarter thanks to “strong growth in clothing” and M&S has claimed the title of number one womenswear destination on the high street.
Asda’s clothing line George made £1.5m for the supermarket in 2023, 80 per cent of Sainsbury’s clothes were sold at full price rather than discounted, and sales of Nutmeg at Morrisons also rose by 2 percent last year.
So what is it about supermarket fashion that is so successful?
Not only are the clothes really affordable, they’re also good quality – many of them being part of programs like the Better Cotton Initiative.
They often stick to classic pieces that they know will last the customer year after year.
Plus, because they buy so much inventory, they can deliver parts quickly and buy cheaper because of volumes.
At the time of writing, the TikTok clip, posted under the username @laulovexxIt clearly left many speechless as it quickly racked up 40,200 views.
Social media users on TikTok and Instagram praised the cheap set, and many were desperate to get their hands on it.
Rushing to Sainsbury’s!
Instagram user
One person said: “I had to buy it.”
Another added: “So cute.”
Reasons to buy supermarket fashion
When looking for new pieces to add to your seasonal wardrobe or update basics, there’s no need to spend hours wandering around clothing stores or browsing online. Just grab a dress or two along with your fruits and vegetables…
They are convenient – You are likely to visit your supermarket more often than a shopping center or high street.
It’s affordable – From basics to fashion-forward pieces, supermarkets are paving the way for budget-friendly fashion that doesn’t look cheap.
They are more fashionable than you think – With a customer database larger than the average high street store, stores such as ASDA, Sainsbury’s and Tesco are able to serve markets and forecast trends in many more areas than just food supply.
They fit well – Fits and lengths often come with a little more modesty in mind. The fabrics also tend to be highly practical – think plenty of 100% cotton that can be thrown into the washing machine without thinking.
A third commented: “Mine are ordered and on the way.”
Someone smiled: “Oh my God, LOVE, LOVE, LOVE.”
While one customer said: “Running to Sainsbury’s!!!!”
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