SHOPPERS are rushing to get to the nearest Primark store, desperate to score a new pair of viral pajamas.
So if you’ve been wearing the same pajamas for longer than you can remember, you’ve come to the right place.
And especially if you want to be transported back to the 90s, then Primark has what you’re looking for.
Better still, if you’re on a budget and don’t want to spend a lot of money, you won’t need to worry as these new pajamas are just £15 for the set – yes, you heard that correctly.
The Primark store in Crawley took to social media to give users an up-close look at the latest in sleepwear, leaving many with their mouths open.
So if you want to go to bed looking and feeling stylish, you’ll need to head to Primark.
Primark is now selling a gorgeous leopard print set, and not only does it look super comfortable, it’s also on-trend.
Leopard print was hugely popular in the 90s and the trend has now returned to the streets, just in time for summer.
The fierce animal print made its mark on ’90s fashion and was everywhere—from hats and coats to mini dresses and pants.
But now it turns out that leopard prints are still going strong, as the much-loved trend is back — and fashion fans are loving these cute pajamas.
Alongside the short video, the chain wrote: “They’re leopard print, they’re VIRAL and they’re just £15.”
The short sleeve set is paired with a matching pair of shorts and will ensure you feel fresh and stylish this season.
Fashion fans across social media are going crazy for the pajamas and this TikTok clip, which was posted under the username @primarkcrawleyIt clearly left many speechless as it quickly racked up 99,700 views.
Fashionistas were surprised by the cheap pajama set and many took to the comments to express this.
Fabulous Deputy Fashion Editor explains why Primark pajamas are so popular
ABBY McHale reveals why Primark is known for its sleepwear section.
Taking up large sections of the stores, it has everything from modern satin styles to cute Disney pajamas and everything in between.
Plus, it means you can go to bed looking and feeling good without having to break the bank.
It’s also a great place to buy some silly pajamas.
Last year Primark had a great version of Skims pajamas and their latest model is from Victoria’s Secret.
The pink striped pajamas match the ones from the American lingerie brand, I even have one.
They’re lightweight, super comfortable, and only a fraction of the price – what’s not to love.
One person said: “OMG NECESSITY.”
Another added: “Running to Primark.”
I have this, it’s the most comfortable things EVER
TikTok User
A third commented: “These are so cute.”
While someone else wrote: “I want it.”
Why is Primark the place to go for bargains?
JUST how does Primark do it? Continue delivering fashionable items at such incredible prices? According to the bosses, it dropped to four points.
- They “sell a lot of items” – thanks to this they are able to save money by buying in bulk for their 191 UK stores
- They “do very little advertising”
- Although their clothes offer the “latest trends,” they “do not use expensive hangers, tags, or labels.”
- And finally, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to package our t-shirts so they’re ready to go straight to the shelf.”
For more information on how Primark keeps its costs so low and is able to offer such incredible bargains, visit the Primark website.
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At the same time, other Primark fans revealed they have already bought the pajamas and were thrilled with the cheap set.
One user smiled: “I bought them and I’m tempted to buy another pair.”
While one woman chimed in: “I have these, they are the most comfortable things EVER.”
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