ALICE Kim, founder of fashion company PerfectDD, is boosting women’s confidence by helping them present their best bust.
Since leaving the world of banking to create clothes more suitable for those with big breasts, she has helped lift the spirits of thousands of women – literally.
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Kim, who has a slim figure but larger breasts, was dealing with her own workplace insecurity issues due to her fashion issues.
“We were required to wear button-down shirts and suit jackets, and I’m very petite or petite but with a 34DD chest and I could never get anything closed across my chest,” Kim told The US Sun.
“I would feel insecure and underconfident if the jacket was too tight, but if I judged it, it would look frumpy and bigger than me,” she continued.
“It also looked sloppy, so I would feel unprofessional.”
Kim, whose classic shirt is a favorite among stars like Salma Hayek and Sydney Sweeney, is definitely not letting her DD chest get her down any longer.
“When you wear clothes that fit you, your chest is no longer the first thing people see,” she said.
Kim became even more discouraged after entering the fashion world, where she worked with brands such as Diane Von Furstenberg and Prada.
They may have over 1,100 brands, but even with Shop Off, an Amazon subsidiary, she still couldn’t find clothes that fit her.
After all, as Kim explained, women are not one size fits all — nor are their proportions.
“We are the most inclusive brand. We can even fit an M cup,” she said.
“We are more than just our bodies and chests,” she said.
Your wardrobe essentials company is designed to offer a better fit for every woman.
They even designed their own patented buttons so you don’t have to worry about gaping.
Before we founded our brand, people said, ‘You’re big’ – yes, I’m the Asian girl with big boobs.
AliceKim
“It’s high basic principles,” she said.
Their versatile, high-quality pieces keep customers coming back, with many styles continually selling out.
Their styles even saved a woman from having surgery.
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“I had someone get in touch and let me know that she canceled her breast reduction because she finally felt good about her body after finding my designs,” she said.
“The problem isn’t her body, it’s the industry.”
Kim also didn’t want everyone monitoring her simply because of her bra size.
“Before we founded our brand, people said, ‘You’re big’ – yes, I’m the Asian girl with big boobs.
“But now that I wear clothes that I designed and fit well, they say, ‘You’re not that big,’ because I look normal — because a 34DD isn’t that big,” she added.
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“It’s just that when clothes don’t fit right, your breasts stick out, and when you’re swimming in something and it looks like a tent, you look bigger than you are.
“Finding clothes that fit your body gives you that automatic confidence.”
She also credits her banking experience with giving her the insight needed to help those with bigger cups.
Companies are trying to save money, but real human bodies are not proportional.
AliceKim
“Designers love to create beautiful things, but at the end of the day, they don’t look at the data,” she said.
“Being an investment banker helped me do due diligence and analyze statistics.
With conventional fashion and even fast fashion primarily catering to only a small segment of the female population, it’s no surprise that most women miss out on finding the perfect fit.
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“Most women wear a 34DD bra, but the average size for a woman is between a 12 and 16,” she said.
PerfectDD goes up to 3x and size 20 – and, of course, everything in between.
Kim’s main focus continues to be investing in helping other women like her.
While many brands take shortcuts by sticking to standard sizing, Kim spends more money to ensure her creations fit every woman.
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“Companies are trying to save money, but real human bodies are not proportional,” she said.
Fans of the brand include those who have had breast augmentation and often need to invest in a new wardrobe.
“Many people who have this surgery don’t realize that the clothes they wear will fit differently,” she said.
“There is a time and a place for when you want to show your breasts and when you want to cover up a little.
“You don’t want to look like a sack of potatoes – you want to wear clothes that are stylish and fit well.”
All your clothes have a modesty component so you can show off as much as you want.
“We are empowering women to look and feel their best,” she said.
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This story originally appeared on The-sun.com read the full story
