SHOPPERS are rushing to their nearest Primark store, eager to get their hands on a super nostalgic new range of pajamas.
So if you want to be transported back to your childhood, you’ve come to the right place.
Fashion fans are eager to check out Primark’s latest buys – a sleepwear range based on the fictional character Miffy.
The classic children’s character, a sweet and timeless bunny designed by Dutch artist Dick Bruna, first appeared in 1955.
Since then, Miffy has appeared in over 30 books, and in 1984, the character appeared in her first TV show.
Now, fans of the super-cute character can go to bed feeling nostalgic in Primark’s adorable pajamas collection.
Primark recently turned to social media to give customers a more detailed look at new purchases, leaving many with their mouths open.
The clip was posted with the caption ‘Don’t run, head to Primark for these Miffy pajamas’, and fashion fans were overjoyed at the affordable fashion.
Whether you prefer to sleep in long pants or shorts, you’re sure to find something perfect for you.
If you want something super cozy, there’s a Miffy long sleeve pajama set for £14.
To go with it are Green Miffy pajama bottoms, which cost £16.
But if you want a little more summery loungewear, there’s also a pair of Miffy pajama leggings for £10, which look great paired with the matching crew neck sleep shirt, also for just £10.
If you’re more of an oversized t-shirt, there’s a lovely oversized sweater for just £12.
If that wasn’t enough, Miffy fans can also get their hands on a Miffy t-shirt and shorts set, for £11.
Fabulous Deputy Fashion Editor explains why Primark pajamas are so popular
ABBY McHale reveals why Primark is known for its sleepwear section.
Taking up large sections of the stores, it has everything from modern satin styles to cute Disney pajamas and everything in between.
Plus, it means you can go to bed looking and feeling good without having to break the bank.
It’s also a great place to buy some silly pajamas.
Last year Primark had a great version of Skims pajamas and their latest model is from Victoria’s Secret.
The pink striped pajamas match the ones from the American lingerie brand, I even have one.
They’re lightweight, super comfortable, and only a fraction of the price – what’s not to love.
There are even adorable Miffy accessories, including a set of socks, a bag for £5 and tote bags and shopping bags, ranging from £2.50 to £3.
The Official @primacy The TikTok clip clearly left many speechless as it quickly racked up 97,200 views.
Why is Primark the place to go for bargains?
JUST how does Primark do it? Continue delivering fashionable items at such incredible prices? According to the bosses, it dropped to four points.
- They “sell a lot of items” – thanks to this they are able to save money by buying in bulk for their 191 UK stores
- They “do very little advertising”
- Although their clothes offer the “latest trends,” they “do not use expensive hangers, tags, or labels.”
- And finally, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to package our t-shirts so they’re ready to go straight to the shelf.”
For more information on how Primark keeps its costs so low and is able to offer such incredible bargains, visit the Primark website.
Fashion fans were surprised by the new Miffy line and many took to the comments to express this.
Not only did many express that they “needed” to get the cheap groceries, but others confessed that they were “running” to the nearest store.
One person said, “I need it.”
Another added: “OMG I’m running.”
A third commented: “I need everything.”
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This story originally appeared on The-sun.com read the full story