SUPERMARKET fashion is so popular at the moment that even celebrities are snapping up the looks.
Cat Deeley was seen wearing a tailored white slip from Asda on This Morning this week.
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Her stylist David O’Brien, who is also ITV’s head of wardrobe, is responsible for her looks and said the 47-year-old is a “dream to work with”.
“She loves fashion and has a great style aesthetic,” he said. Grazia Diary.
When it comes to brands, he usually chooses Hush, Boden, and Mint Velvet for Cat to wear on screen.
But he’s also a fan of affordable favorites like Zara, River Island and Mango.
And after Wednesday’s look, it seems that the supermarket options are also a hit.
Sharing a photo of the TV beauty in her George ensemble, Asda bosses said: “Cat Deeley was spotted wearing our summer dream ensemble.”
The Studio Edit White Tailored Pleated Shorts are £22 and come in sizes 8-20.
Meanwhile, the matching White Single Button Blazer with Linen will cost £39 and is available in the same sizes.
Social media users were loving her approachable look, as one said: “I love that she’s wearing normal clothes and not all the designer gear!
“Beautiful woman vibes with that blazer shorts combo.”
A second wrote: “Great outfit.”
A third added: “Beautiful jacket, designer quality, amazing value for money.”
Meanwhile, another shopper who also bagged the items said: “I’ve joined the oversized blazer trend.
“I have several from different brands, with different prices, and this one is as beautiful as the most expensive one I own.
“This is definitely a hidden gem.”
George at Asda’s Studio Edit range is an exclusive collection of limited pieces that “combine effortless tailoring and timeless style” and can be worn from day to night.
Why supermarket fashion is in top form, says Fabulous deputy fashion editor Abby McHale
I love shopping in supermarkets – in recent years, although some high street stores have closed, the style in the aisles has gone from strength to strength.
Now, when I go to do my weekly food shopping, I always have to stop by the clothing section to see what’s new.
In addition to the pieces having a great price, supermarkets have really nailed what their customers want.
From wardrobe staples, good quality jeans, cute dresses and fun accessories, they really have it covered.
These days I only buy my jeans in supermarkets with pairs from Tu at Sainsbury’s and F&F at Tesco.
And for me there’s no better feeling than someone complimenting your outfit and you saying it’s from the supermarket.
Last week I bought a gorgeous black crossbody bag in Sainsbury’s for just £14 and a lot of people have told me it looks a lot more expensive.
Working in fashion I can see and feel a lot of clothes and I can say that the quality of the pieces in these stores is great, especially for the price
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