TWO best friends are proving that size has no limits when it comes to fashion.
So if you want to look fabulous this summer, regardless of your body shape, you’ve come to the right place.
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And if your swimsuit drawer needs an upgrade, look no further.
Ellie Buckles, who is five foot seven and a size 10, was joined by her best friend, Iz Greenfield, who is five foot four and a size 22.
In a short clip shared on social media, the content creators proudly showed off three new swimwear options, which they purchased from Tesco’s F&F.
So if you need another excuse to head to your local supermarket, F&F fashion is sure to call your name.
Posting online, F&F Clothing shared a video of the size-inclusive duo showing off their new supermarket fashion, leaving many with their mouths open.
Alongside the video, the network wrote: “Matching with your BFF for Summer 2024 — just like @izand.el.”
The brunette beauties tried on a beautiful white bikini for the first time, which has an eye-catching gold detail.
It’s perfect for relaxing near the pool and will definitely ensure that you not only look fabulous but also stay fresh at the same time.
Next Above, the influencers modeled a jaw-dropping white and black geometric swimsuit that recently went viral online.
The funky cozzie costs just £22.50 and is sure to turn heads this summer.
And if black is your color, you’ll certainly be thrilled to see the chain’s shiny black swimsuit.
It’s a wardrobe essential but also a staple piece, and at just £22.50, we think it’s perfect.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
Supermarkets have really upped their game when it comes to their fashion lines. These days, when you go to do your weekly food shopping, you can also choose from a selection of stylish, purse-friendly pieces for the whole family.
Tesco has just announced a 0.7 per cent rise for the quarter thanks to “strong growth in clothing” and M&S has claimed the title of number one womenswear destination on the high street.
Asda’s clothing line George made £1.5m for the supermarket in 2023, 80 per cent of Sainsbury’s clothes were sold at full price rather than discounted, and sales of Nutmeg at Morrisons also rose by 2 percent last year.
So what is it about supermarket fashion that is so successful?
Not only are the clothes really affordable, they’re also good quality – many of them being part of programs like the Better Cotton Initiative.
They often stick to classic pieces that they know will last the customer year after year.
Plus, because they buy so much inventory, they can deliver parts quickly and buy cheaper because of volumes.
REACTION FROM FASHION FANS
The Instagram clip, which was posted on @officialfandf clothes account, clearly impressed many, as it quickly racked up almost 3,000 likes and 75 comments.
Social media users were shocked by the ‘stunning’ swimwear and many took to the comments to express this.
I love seeing items on women of different sizes
Instagram user
One person said: “The swimsuits are just unreal.”
Another added: “Stunning bikinis.”
A third commented: “Both girls look beautiful and Iz looks absolutely gorgeous in that white bikini.”
Reasons to buy supermarket fashion
When looking for new pieces to add to your seasonal wardrobe or update basics, there’s no need to spend hours wandering around clothing stores or browsing online. Just grab a dress or two along with your fruits and vegetables…
They are convenient – You are likely to visit your supermarket more often than a shopping center or high street.
It’s affordable – From basics to fashion-forward pieces, supermarkets are paving the way for budget-friendly fashion that doesn’t look cheap.
They are more fashionable than you think – With a customer database larger than the average high street store, stores such as ASDA, Sainsbury’s and Tesco are able to serve markets and forecast trends in many more areas than just food supply.
They fit well – Fits and lengths often come with a little more modesty in mind. The fabrics also tend to be highly practical – think plenty of 100% cotton that can be thrown into the washing machine without thinking.
At the same time, many shoppers were pleased to see women of different sizes modeling the same fashion pieces.
One user smiled: “I love seeing items on women of different sizes. Being a full-figured lady myself, it’s great not to see skinny models. You two are really beautiful.
A second chimed in: “This is how fashion should be modeled. Every beautiful body is showcased in every style.”
While someone else agreed: “Finally! Big girls MATTER! Well done to you both. Absolutely devastating.”
Win a unique £8,000 trip to the Maldives
FABULOUS is the home of street fashion – we even launched our own line earlier this month.
And now our Fabulous High Street Fashion Awards are back – giving you the chance to have your say on all your favorite brands.
Do you love shopping at M&S or are you more of an F&F woman?
Do you want celebrity partnerships or do you want the perfect pair of shoes?
Have your say and you could win a dream holiday – we’ve teamed up with Ifuru Island Maldives to create an incredible prize.
You can get 7 nights for two adults in a Sunset Sky Suite at Ifuru Island Maldives on an Exclusively Yours Premium all-inclusive package, plus economical return flights from London to Maldives and return domestic transfers for two adults.
For your chance to win this dream getaway, vote and enter HERE until July 28, 2024. T&Cs apply*
This story originally appeared on The-sun.com read the full story
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