SHOPPING for clothes is never an easy task, it seems like every store has their own sizing systems to work with, meaning you might be a size 6 in one and a 12 in another.
A thin woman has become so fed up with the process that she’s asking stores to bring back ’90s sizes.
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Sophia Lynn took to social media frustrated because she couldn’t find clothes that suited her slender body.
In the clip, she wore a black zip-up jacket as she explained the issue with clothing sizes.
She wrote: “Petition for clothing brands to bring back 90s sizes.
“Like I’m psychic but XS is baggy, stop it, it’s so frustrating shopping in malls when nothing fits anymore.”
And it looks like Sofia isn’t the only one identifying the problem, as the issue has been coined online as “vanity sizing.”
The term ‘Vanity Sizing’ is a common fashion industry practice used today that involves labeling clothes with sizes smaller than their actual measurements.
This is believed to be done to make consumers feel better about purchasing from that brand and in turn, increase sales for them.
But many women have taken to the Internet to discuss the phenomenon and why it’s not something they seek out.
A woman took Mothers Network to describe how her size changed after purchasing vintage shorts that were a much larger size than what she buys in stores today.
She wrote: “I bought some vintage St. Michael shorts this weekend in a size 12 which fit me perfectly. In current sizes I’m an 8 or sometimes – incredibly – a 6.”
“As flattering as it is to think I’m a size 8, it’s simply not the truth or a reflection of reality. A small size 12 feels right, since that was my size when I was a skinny teenager in the ’90s,” she continued.
“Who is this vanity sizing really helping?” she asked as she revealed that she would like stores to go back to the way they were in the ’90s, too.
Many have complained that they are now being “sized up” from their favorite stores, as even smaller sizes are becoming larger.
One person wrote: “I have been a size 8 my entire adult life, including when measured for my wedding dress, which I assume was based on proper size measurements. Even 20 years ago, I couldn’t buy from M&S as size 8 things were too big.”
When did custom sizing start?
Custom sizing, also known as size inflation, is a phenomenon in ready-to-wear, especially in high street stores, which increases over time.
Custom sizing dates back to 1983, when the North American women’s sizing guide was abandoned for custom sizing.
It is now seen mainly in the UK and US, with a 2003 study measuring over 1,000 pairs of women’s pants.
They found that pants from more expensive brands tended to be smaller than those from cheaper brands of the same nominal size.
Another commented: “The problem comes when a size 6 or 8 is much bigger than it was, and this means that in effect those of us who were a size 6 or 8 can no longer afford normal clothes.”
“Life is so hard when you’re little,” one of them responded to the comment.
Meanwhile, a fourth said: “I completely agree for the purely selfish reason that most stores don’t go below a 6 and with vanity sizes 6 is too big. Not being a competitive little guy, I just have a very small frame due to my ethnicity!”
“It completely confuses me as I end up ordering multiple sizes online and returning loads,” said a fifth.
Another person added: “I put on some Mango jeans the other day and they are huge. The tag said size 10. They would probably be loose at 12.”
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