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‘Perfect for this weather’ Vogue Williams shows off new pieces from her Sainsbury’s collection on family holidays

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IF you’re after serious fashion intel without having to splurge, look no further.

Vogue Williams presented the best summer outfit for day to night, made from stone-toned satin.

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Vogue modeled items from her latest supermarket collection on a recent holidayCredit: Instagram/voguewilliams
She nicknamed this stone satin set as "so comfortable"

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She dubbed this stone satin set “so comfortable”Credit: Instagram/voguewilliams
The top can also be used outside and floating

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The top can also be used outside and floatingCredit: You

It’s no secret that the 38-year-old has an enviable wardrobe filled with designer clothes.

But she also has her own collection at Sainsbury’s, designed and delivered by London brand Little Mistress in collaboration with the Irish presenter.

You can buy the full Little Mistress by Vogue Williams collection on the Tu website (Sainsburys’ in-house fashion brand) or at your local supermarket.

And it turns out the famous mother of three actually wears the styles she promotes.

During her recent European vacation with her Made In Chelsea husband, Spencer Matthews, 35, and their three children — Theodore, five, Gigi, three, and Otto, two — she modeled two standout pieces.

The set is from their latest collaboration and Vogue dubbed it “super comfortable.”

“So this is what I’m wearing tonight,” she said as she posed.

“It’s from my Little Mistress collection.

“I really love it.

“It’s super comfortable and perfect for this weather.”

Vogue Williams shows off holiday outfits

Vogue added that designing clothes is a “dream come true” for her.

“I still can’t believe I can wear clothes I designed,” she said.

The exact outfit she has shoppers rushing to buy is the £35 Stone Satin Trousers and £25 Stone Satin Blouse.

“Crafted from sumptuous satin, these trousers are all about understated elegance,” said Sainsbury bosses.

Is supermarket fashion the new high street?

Deputy Fashion Editor Abby McHale weighs in:

Supermarkets have really upped their game when it comes to their fashion lines. These days, when you go to do your weekly food shopping, you can also choose from a selection of stylish, purse-friendly pieces for the whole family.

Tesco has just announced a 0.7 per cent rise for the quarter thanks to “strong growth in clothing” and M&S has claimed the title of number one womenswear destination on the high street.

Asda’s clothing line George made £1.5m for the supermarket in 2023, 80 per cent of Sainsbury’s clothes were sold at full price rather than discounted, and sales of Nutmeg at Morrisons also rose by 2 percent last year.

So what is it about grocery fashion that is becoming so successful?

Not only are the clothes really affordable, they’re also good quality – many of them being part of programs like the Better Cotton Initiative.

They often stick to classic pieces that they know will last the customer year after year.

Plus, because they buy so much inventory, they can deliver parts quickly and buy cheaper because of volumes.

“A wide-leg silhouette adds a touch of glamor and movement, while a tie-detail waistband ensures comfort and adds a relaxed touch to these statement makers.

“Style with a matching blouse for maximum impact or opt for a casual tee for a more relaxed look.

“Crafted from the same luxurious satin, this top is all about understated elegance.

“A neutral stone tone adds a touch of versatility, transitioning from day to night with ease.

“Style with matching pants for maximum impact or dress up in your favorite jeans.”

The set is available in sizes 8 to 18 and can be purchased online if you don’t live near a Sainsbury’s but still want to dress like Vogue.



This story originally appeared on The-sun.com read the full story

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