It’s the most-used makeup brand of the ’90s and early ’00s — and now it’s hitting store shelves once again.
That’s right, according to Liverpool EchoBoots are giving the Natural Collection prepare a makeover for a comeback — and if you were a teenager in the 1990s and Y2K period, this will be a major throwback.
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The makeup line first hit stores in 1988 and has come to be known as a purse-friendly makeup bag brand with all the essentials.
Now, several years later, Natural Collection super fans will be delighted to know that the brand is back – with a revamp and prices starting at just 99 cents each.
With products selling for a maximum of five pounds, beauty lovers can browse eyeshadows, pressed powders, mascaras, skin tints, concealers, lip glosses and more.
What’s more, all of their makeup items are made with at least 30% recycled materials, which is great for tackling the plastic crisis.
The new collection is also suitable for vegans, is cruelty-free and includes a minimum of 90% ingredients of natural origin.
The 2024 return of the Natural Collection has 100 products – however, the brand does not intend to stop there.
According to OK!the high street retailer is set to expand the brand further, with bath and body care items on the cards.
Some of our favorites we’ve seen so far include Natural Collection Skin Tonewhich costs £5 and is made with chamomile extract to leave your skin “hydrated and dewy looking”.
Providing sheer to lightweight coverage, the formula helps “improve” your natural complexion—and it’s already glowing in dozens of positive reviews.
Need something for your lashes? The new Clear mascara and eyebrow gel it’s the perfect choice at £3.
The multi-purpose gel formula is infused with chamomile extract to keep brows in place all day and “create a natural look.”
There’s also something for our fanatics, like the brand new Natural Collection lip gloss which come in five different shades and cost £3.50 each, which fits in your bag.
The glosses are infused with rich coconut and vegetable oil, leaving lips “hydrated and nourished.”
Talking to Retail WeekJenna Whittingham-Ward, head of future beauty reinvention at Boots, said: “The Natural Collection has always been a brand that champions simple products and natural ingredients, and I’m thrilled to see that legacy continue into 2024.
“With a new look and new product formulations, we have ensured the range remains true to the affordability our customers expect, without compromising its natural credentials.
“We believe in being kind to our planet by creating cruelty-free and vegan beauty products, and we work hard to update and expand the line to meet the needs of today’s customers.”
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