‘It gets under your skin’, shoppers enthuse as they rush to Home Bargains to snap up a £43 serum test for £1.99

SKINCARE fans rushed to Home Bargains after finding a £43 anti-aging product on offer for just £1.99.

The Dead Sea Collection Facial Serum contains the highly sought-after ingredient, collagen.

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Collagen is one of the buzzwords in anti-aging beauty products.

It is a protein that contains important amino acids that give elasticity to our skin and make it firm.

“Collagen helps give skin structure and elasticity,” explains leading cosmetic nurse and independent prescriber Nina Prisk of Update Aesthetics

“It makes it look elastic and healthy.

“But as a natural part of the aging process, from our early twenties onwards, our collagen levels decrease and this affects the look and feel of our skin, which over time begins to wrinkle and become saggy.”

So it’s no surprise that savvy shoppers have gone frantic over the collagen-boosting facial serum bargain.

Posting a photo of your discovery on Extreme Coupons and Bargains in the UK Facebook group, one beauty fan said: “£43 online – £1.99 Home Bargains.

“The first time I used it today, it’s really good.”

A fellow shopper chimed in: “I seriously need this.”

A third asked a friend: “If you see any of these in our home bargains, can you get me some please?”

A fourth sighed: “Brilliant stuff, but always out of stock at our local store.”

Meanwhile, a fifth gushed: “I used this (previously bought from HB). It’s fab, really sinks into your skin. Skin feels so hydrated.”

And a sixth added: “Wow!! I’ve been using this from Home Bargains for a long time and I love it. Now that I know it, I think I love it a little more.”

Describing the product, the Dead Sea Collection bosses said: “Enriched with our Natural Dead Sea Minerals, this rich, intensive formula, this concentrated serum helps keep skin smooth and youthful-looking.

‘Regular application helps combat the effects of stress, sun and pollution for a more radiant appearance.’

How to Save Money on Beauty Product Shopping

IF your purse is tighter than ever and you want to save money on your makeup routine, have you considered trying beauty hacks?

Here are five of the best recommended beauty buys that are nearly identical to the sleek versions, but at a fraction of the price.

FACE BASE: If you can’t afford Charlotte Tilbury’s £52 Magic Cream, why not try a dupe that costs just £5.49 from Superdrug?

TONES: If Drunk Elephant’s £62 Protini moisturizer is out of your price range, you’ll need to check out the new product at Home Bargains.

DYEING: With Fenty’s ‘revolutionary’ skin tint costing an eye-watering £29, an affordable popular supermarket alternative could be just the thing for you.

GET COVERED: At £29 for the Tarte concealer, Primark’s new dupe is much more affordable at just £3.50.

SPRAY YES: For those who want to smell fresh without the price tag, Aldi’s new Prada and Chloe perfumes are a fraction of the price.