I was a glossy magazine editor and tried every mascara there is – the best is a £10 buy for ‘WOW lashes’

WITH what seems like ten new mascaras launching every week, it’s easy to get overwhelmed by all the choice and assume that the higher the price, the better your lashes will look.

However, this doesn’t necessarily have to be the case – and in fact, according to beauty expert and former magazine editor Samantha Silver, the best mascara she’s tried costs just £10.

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Samantha, who has written for magazines such as Stylist, Glam, Thank you and Fabulous, said that “when it comes to your beauty regime, there’s no getting around it – some beauty products are worth the money you invest.”

“From science-packed formulas to high-quality ingredients that are worth your money, BUT I can tell you exactly where to save your money, because the high street does it just as well as the luxury brands, in these three areas.”

‘WOW’ lashes

Samantha, who has just released a book, The is Beauty. This is fashion. This is life: The expert guide for people short on timewith stylist Gemma Rose Breger, insisted there’s no need to spend a fortune to get the perfect lashes.

”I’ve said it for years, you don’t have to spend a lot of money to get WOW lashes.

”The best (and I’ve tried them all) can be found in your local Boots; high street brands use mascara much better than designer makeup brands.

”L’Oreal Paris Volume Million Lashes Panorama Mascara£10.39, it’s the best ever.

”Multi-level bristle brush technology means the wand covers every lash, from inner to outer corner, for black lashes so long people will think they’re extensions,” the genius couldn’t stop praising the makeup bag essential .

Day vs night creams

While some skeptics may try to convince you that this is just a marketing gimmick, Samantha explained that her “day and night creams do different things.”

While “the day is all about protection against UV rays and pollution”, its nighttime counterpart is all about repair.”

She said: “Your skin repairs itself while you sleep, but what you put on it can help it a lot.”

One of beauty enthusiasts’ favorite purchases is M&S Formula Ultimate sleeping creamwhich costs £22.50.

”It’s the beauty industry’s little hidden secret; labeled eight hours of sleep on a potty for its ability to basically recharge your skin’s batteries, so skin is silky smooth and radiant the next morning.

Purse-friendly cleaner

No skincare routine is complete without cleansing your face — and there’s no need to splurge here either, Samantha noted.

”While there are some really luxurious cleansers that I love, let’s be honest — you’re literally washing the formula right down the sink.

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”CeraVe Hydrating Cleanser£11, it gives incredible results without costing a lot of money and has been recommended to me by so many dermatologists I’ve lost count.

The affordable cleanser will not only remove dirt and makeup, but it also hydrates the skin and even rebuilds the skin barrier, the beauty pro said.

What’s more, the skincare must-have is great for all skin types, whether dry, oily or acne-prone.

As a former beauty magazine editor and fashion stylist, Sam and Gemma, the expert duo behind This is Mothership, know everything there is to know about where to spend and where to splurge when it comes to having a good appearance.

They have brought together their 20 years of experience in their new book, This is beauty. This is fashion. This is Life: The Essential
guide for people short on timewhich comes out this month.