‘Covers Dark Circles Like No Other,’ Ulta Shoppers Praise the $14 ‘Unicorn’ Anti-Aging Concealer — Take the Tip

FOR many people, dark circles tend to be one of the first visible signs of aging.

Ulta shoppers raved about a beauty buy that helps brighten a problem area.

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The makeup item is designed to provide full coverage to the under-eye area.

A travel-sized version of the IT Cosmetics Bye Bye Under Eye Concealer is available for $14.

According to the manufacturers, the product was designed to be waterproof and last up to 24 hours.

They added that the concealer can also be used as a liquid foundation.

Ulta shoppers shared their thoughts on the item in the comments section.

“This is now my holy grail product, the unicorn I’ve been looking for,” wrote one impressed shopper.

They added that a small amount of the product “provides great coverage.”

“Everyone is sure that a little goes a long way. I suspect a regular tube will last more than a year, so the price is worth it,” they said.

Another Ulta customer described the item as the “best concealer ever.”

“This concealer covers dark circles like no other concealer I’ve ever purchased!” they commented.

“Worth every penny!!!!! If you don’t have this you are really missing out!”

“I keep coming back to this product,” said one loyal shopper.

‘I use it for a foundation all over my face, great blend, just a little bit on each cheek and full coverage.’

They called the product “gentle” and explained that it “blends well” with the skin.

APPLICATION TIP

One reviewer shared the additional step they take when applying the product.

“I have mature, dry skin under my eyes, this is the second time I have replaced it,” they explained.

“It’s thick [so] you must warm the product between your fingers before applying it to the lower part of the eyes.

“It is also very important to prepare the eye area with moisturizer. The tube lasts forever, I prefer to buy the travel size.”

Other buyers echoed the suggestion to heat the product before using it.

“You need a little bit for coverage, for example the size of a pinhead for both eyes. You should also warm it between your fingers before applying,” said another person.

IT Cosmetics also suggests warming the product between your fingers before application.

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