Shoppers rave about ‘underrated’ $14 concealer that ‘covers blemishes beautifully’: ‘I wish they sold it for VAT’

CONCEALER is making waves with Ulta beauty shoppers.

People go so far as to say that makeup staples are “underrated.”

O I am magic concealer by Juvia’s Place retails for $14 at Ulta.

The formulation is described by the brand as “light”.

According to Juvia’s Place, the concealer is suitable for all skin types.

It can be applied with a doe’s foot and then blended with a sponge.

FAN FAVORITE

With many looking to address the problem area under their eyes, concealer comes in handy.

The brand also recommends purchasing an additional lighter shade to contour the area.

Several beauty buyers gave their opinion on the makeup in the reviews section.

“Good concealer for dry skin,” wrote one.

“This is an underrated concealer in my opinion. It easily has medium to full coverage and even full coverage.

“Most full-coverage concealers are so sticky on my dry, textured skin (yes, I prep—what part of ‘dry’ don’t you understand?) that I just can’t walk out the door with them.”

“This was incredibly smooth and easy and didn’t cake up on first application, and caked up slightly (but easily fixable) as it built up for maximum coverage.

“I’ve tried everything from Shape Tape (dry/cakey) to Nars Creamy (not enough coverage) to Elf Camo (almost okay, but not quite).

“They all eventually pile up on me – some in an hour. This is the smoothest finishing concealer that offers real coverage I’ve ever tried.

“I often use it as a base because you get a lot of it and it’s usually on sale somewhere.

“It’s better than both of Juvia’s foundations—I wish they would just sell it in tub and re-release it. Dry-skinned girls need to find this.”

“Amazing coverage,” added another. “This concealer offers great coverage and blends really well.

“It beautifully brightens and covers the dark spots under my eyes. The price is perfect too. I have very sensitive skin and this doesn’t irritate my skin.”

“This is my all-time favorite. I swear by these things,” said a third. “Always my choice.”

“I love it – it’s the best color combination ever,” said another.

“I have size 13 and it suits my skin color perfectly, perfectly covering the darkness under my eyes and wax marks under my eyebrows (I don’t pluck anymore – oh no).

“I use Maybelline Fit Me #310 to set it up and I’m ready to go all day.

“I even have a few flat patches in my sparse sideburn area, and this covers them perfectly. I love the formula and coverage. Return buyer.”

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