PRIMARK has launched a new line of lip oils that rivals Dior and Gisou.
As well as being up to £30 cheaper than some luxury versions, high street store oils come in a range of flavours.
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And one of the flavors is being called “divine” by beauty fans.
“Moisturise and soothe your lips with our lip balms, lip care and scrubs,” Primark bosses said.
“Discover tinted lip balms and nourishing lip oils with antioxidants like hyaluronic acid and vitamin C.”
You can buy £1.80 PS… Scented Lip Oil in Strawberry, Watermelon and Cotton Candy.
But the real star of the show is the Peach Bellini flavor, which one customer dubbed “divine.”
Primark’s social media team turned to Instagram to promote its sweet range of lip products.
“This PS… Peach Bellini Lip Oil might be our new favorite lip product,” the bosses commented.
“Delivering an incredibly sweet fragrance, this scented lip oil is formulated with vitamin E and jojoba seed oil to help deliver hydration for a nourished, highly hydrated pout.
For those who don’t know, lip oils offer a mix between shine and balm.
They provide the high-shine finish of a gloss while providing the hydrating benefits of a balm.
Lip oils have gone viral on TikTok in recent years thanks to the rise of the “clean girl aesthetic” — that is, wearing minimal makeup and looking fresh.
They are ideal for keeping lips soft and shiny, without the stickiness often associated with traditional glosses.
EXFOLIATION STATION
However, it is not just limited to lip oils.
Primark’s social media team also promoted new additions to its lip scrub range.
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The history of Primark
PRIMARK first opened in 1969 as Pennies in Dublin, hoping to offer affordable fashion in Ireland.
A Primark store officially opened as Primark in 1974 in Derby.
The retailer now has 193 stores in the UK and 441 stores worldwide, with a target of operating 530 stores by the end of 2026.
These included the £1.30 Marshmallow Fragrance Lip Scrub and the £1.30 PS Guava Lip Scrub.
“Need some extra care for chapped, flaky lips?” said the chiefs.
“Try our overnight lip mask and lip scrubs for intense hydration and protect during the day with an SPF lip balm.
“From innovative lip balms to sweet-scented lip balm sets that appeal to the senses, we’ve got you covered.”
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