I Started Selling Auto Parts With My Dad At Age 7 — Now I Run An Eight-Figure Business That Flogs Them On Shopify

A MAN has revealed how he made an eight-figure business selling car parts with his stepfather at the age of seven.

Sean Rayes revealed the secret to success, from creating a niche to making the most of online stores.

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He now owns Shock Surplus, an auto parts company that he built into an eight-figure company.

Talking about the Earning with Shopify podcast, Sean revealed exactly how he grew his business.

In the past, Sean used to help his father sell car parts at the age of seven.

Sean specifically sells shock absorbers for cars, creating his own special niche in the automobile industry.

“I saw a lot of surveillance, no one talks about what these products do,” Sean said, so he decided to change that.

These devices prevent your car from vibrating or shaking excessively when driving on uneven or uneven surfaces, keeping your tires on the road.

Shock absorbers are part of the car’s suspension system and work by converting the kinetic energy of the car’s suspension into heat.

He entered the sales business in 2007 with his stepfather, using eBay and Amazon to sell auto parts.

But the pair had to sell the business in 2010, which was devastating for Sean but taught him a lot about the new market as online sales became even more popular.

Sean has mastered the art of grouping items, which sets him apart from other auto parts ventures.

He was able to bundle items that worked together – providing the customer with everything they needed at a cheaper price than buying them separately.

Talking about how he turned his business into an eight-figure company, Sean said the first step he took was to stop using big companies to sell his products and go to Shopify.

Sean revealed he lost almost £80,000 on Google ads, which did almost nothing to attract new business.

Instead, he focused on the Shopify storefront and paid for ads to drive people to the site, which accounted for 30% of his sales.

He made £1,000,000 from organic traffic to the site, but revealed that reaching eight figures happened very suddenly, partly due to Covid in 2020.

Sean added that customers are often looking for excellent service and product knowledge, not the product itself.

Almost anyone can sell if they want, but customers will keep coming back if you provide a service they can’t get elsewhere, says Sean.

He also revealed that emails and newsletters can help grow the business and reach new customers as they are a constant “nudge” for customers to try them out.

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