MAZDA’s trademark application for an updated logo has been approved, showing the rebranding of Mazda for more luxurious models.
The automaker intends to move away from a young audience to attract a more sophisticated audience.
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Most of us remember Mazda’s “Zoom-Zoom” commercials in the early 2000s, showing kids pretending their cars were as fast as Mazdas.
Showed the company target The public was made up of younger, more sporty individuals who loved touring.
An application for the automaker’s trademark in Japan has been approved and shows that the company is breaking away from this brand.
The new logo still shows the “V” inside an oval, but instead of shiny chrome, the logo is monochromatic.
The previous logo was square, while the new one was rounded.
Mazda also eliminated the three-dimensional look for a flatter look.
As car and driver reportedapplication of the logo was approved in Japan, with no mention of use of the logo in the US.
The agency suspected that the logo would be used in Japan or China, as the automaker recently teamed up with Changan, a Chinese manufacturer.
It has also been noted that new vehicles like the CX-90 show the company testing the water for more “luxurious” design languages.
A flatter, more angular logo is better suited for digital displays such as infotainment systems and digital gauge clusters, he wrote. Motor Authority.
The redesigned logo debuted in 1997, with V-shaped wings symbolizing growth and improvement within a square-edged oval.
Like many car manufacturers, Mazda’s origins came from humble beginnings.
In 1931, “Mazda” was Toyo Kogyo Co., Ltd., and mainly processed cork.
That year, the company created the “Mazda-go,” which was a three-wheeled motorcycle with a trunk.
The name “Mazda” comes from Ahura Mazda, the god of harmony, wisdom and intelligence in Western Asia.
Mazda CX-90 review
Ben Shimkus, automotive journalist for The US Sun, tested the CX-90. Here are his thoughts:
The CX-90 is a flexible, luxurious SUV with a not-so-premium price tag.
My tester was efficient, very powerful and extremely beautiful.
From the outside, the CX-90 is aggressive yet elegant.
There are very few sculpting lines on the side, minus a bulge above the rear wheels.
A raised rear end and an elongated, sloping hood give the large car the appearance of a cat ready to pounce.
But inside, the warm colors combine with an opulence that feels more luxurious than the sub-$60,000 as-tested price.
A plug-in hybrid drivetrain powers the car — but Mazda offers an internal combustion-only version for less money.
I averaged 27 mpg, which is pretty good for a car this size.
I would recommend spending on the paired battery version. The car is more exciting when the battery is charged.
Mazda replaced the popular three-row CX-9 with this even larger platform in early 2024.
To me, this looks like a winning substitute.
As fate would have it, the company owner’s name was “Matsuda”, which sounded very close to Mazda – so the company chose to keep Mazda as the company name to honor the owner.
It also seemed to fit with the company’s vision of harmonizing Eastern and Western cultures, according to Mazda’s report. history Web page.
The logo has changed another six times between now and 1934, showing the company’s ambitions to change with the times.
Car & Driver assumes that the next model year of the automaker’s vehicles will have the updated logo.
However, nothing has been confirmed by the automaker.
This story originally appeared on The-sun.com read the full story
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