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SAN DIEGO (FOX 5/KUSI) – More than a dozen Rubio’s Coastal Grill locations across San Diego County abruptly closed this week, surprising workers and customers alike.
In a statement sent to FOX 5/KUSI on Saturday, the Mexican food chain confirmed the closure of 13 local stores as well as 35 other “underperforming” locations across California, citing the “increasing cost of doing business” in the state. .
“Making the decision to close a store is never easy,” said a spokesperson for Rubio’s Coastal Grill, adding that the move came “after a thorough review of its operations and the current business climate.”
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According to the company, the now-closed Rubio’s Coastal Grill locations are:
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1480 Eastlake Pkwy Suite 901, Chula Vista, CA 91915
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419 Parkway Plaza, El Cajon, CA 92020
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1485 E Valley Pkwy Suite A-6, Escondido, CA 92027
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9187 Clairemont Mesa Blvd Suite 7, San Diego, CA 92123
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910 Grand Avenue, San Diego, CA 92109
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8935 Towne Center Dr., Suite 100, San Diego, CA 92122
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9254 Scranton Rd, Ste 105, San Diego, CA 92121
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2260 Callagan Hwy Building. 3187, San Diego, CA 92136
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7835 Highlands Village Pl Suite D101, San Diego, CA 92129
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1711 University Drive, Suite 110. Vista, CA 92083
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9500 Gillman Drive, Food Ct, La Jolla, CA 92093
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1158 W San Marcos Blvd Suite A, San Marcos, CA 92078
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437 Hwy 101 #117, Solana Beach, CA 92075
“While painful, the store closures are a necessary step in our long-term strategic plan to position Rubio’s for success in the years ahead,” the spokesperson continued.
However, the measure still attracted resistance from supposed customers and workers on the network’s social networks. At the at least one user who said he was a worker in a recent Instagram post, which now has no further comments, they said they were informed on Friday of their store’s closure.
Known for its fish tacos, Rubio’s Coastal Grill was founded in Mission Beach in 1983. Since then, the chain has expanded to more than 100 stores in California, Arizona and Nevada. According to the spokesperson, 86 stores will remain open after the closure.
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