In the United States, Donald Trump’s presidential campaign made its biggest ad purchase of the election over the weekend. This happens amid growing pressure caused by the change in the Democratic campaign and the entry of Kamala Harris into the race for the White House.
Trump is now preparing for what appears to be a highly competitive rally season.
According to data from AdImpact, the Trump campaign invested a total of US$37.1 million (about R$203 million) in paid content time on social media and television, more than double other investments made by the campaign.
The largest purchase was in Georgia, which represents US$23.8 million (around R$126 million) of the total value.
The ads are scheduled to begin this week and run until Election Day.
See how Trump distributed campaign money:
- US$4.4 million in paid content time in North Carolina
- US$3.1 million (about R$16 million) in Michigan
- US$2 million (about R$11 million) in Wisconsin
- US$1.4 million (about R$7.7 million) in Arizona
- US$1.4 million (about R$7.7 million) in Nevada
- US$867 thousand (about R$4 million) in Pennsylvania
The Trump campaign had already booked more than $30 million in paid ad time in Pennsylvania.
It’s a significant escalation of the Trump campaign’s paid messaging. During the Republican presidential primary, Trump’s campaign spent a total of US$17 million (about R$93 million) on advertisements.
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