President Biden’s reelection campaign unveiled a seven-figure media campaign Thursday, hours before the first presidential debate between President Biden and former President Trump.
The launch of the media blitz on Thursday morning included ads on the websites of Buzzfeed, CNN, El Tiempo Latino, Telemundo, TheGrio and the Atlanta Journal Constitution. Ads also appeared on the USA Today website and on a full page of the newspaper, which argued that Trump is “a self-centered criminal.”
The campaign plans to display billboards in Atlanta, where the debate – moderated by CNN’s Jake Tapper and Dana Bash – will take place at 9 p.m. ET. And the team plans to project a QR code throughout the city, including on billboards, sidewalks and buildings, for voters to scan and learn more about how Biden’s team explains Trump’s plans for a second term.
The QR code takes you to a page titled “Project 2025,” organized by the Biden campaign, and argues that the presumptive Republican Party nominee wants to take away reproductive rights across the country and use the presidency to exact revenge on personal enemies, among other goals. Trump has said he would not sign a national abortion ban, but has focused on retaliation if he is re-elected, especially in the wake of his recent conviction in a New York money-hiding case.
“Today’s show of force in Atlanta and on the battlefields emphasizes the two contrasting views the American people will see on the debate stage tonight: between President Biden fighting for the American people, and Donald Trump, whose campaign is focused on benefiting just one person: himself. ,” Biden senior spokesman Kevin Munoz said in a statement.
The Trump campaign also plans to run two 30-second ads during the debate with Biden, including one that suggests the incumbent will not be able to serve a second full term.
The Democratic National Committee is also launching a mobile billboard in the area around the debate, attacking the former president over his election interference case in the Peach State.
This story originally appeared on thehill.com read the full story