Brits fall out of love with sunbathing as HALF heed skin cancer warnings

BRITS have lost their love of sunbathing as many now heed cancer warnings – with just a third describing themselves as “sun seekers”.

A survey of 2,000 adults revealed that 50 percent take UV rays more seriously than they did five years ago – the majority of whom were aged 25 to 35 (83 percent).

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On a typical sunny day, the average adult applies SPF three times in total, but one third protects the skin regardless of the weather.

Meanwhile, 24 percent limit the time they spend in the sun, with 68 percent only spending up to four hours outdoors on a hot day.

The study was commissioned by Kopparberg, which has partnered with UK charity Melanoma Fund to encourage the nation to drink responsibly, whilst also helping to raise awareness of the important work the charity does.

It also found that although 78 percent are more aware of sun exposure now than when they were younger, 29 percent believe there is still not enough awareness about the dangers.

In response to the findings, the drinks brand has launched an SPF 50 sunscreen, which will be available in selected UK pubs as part of its summer campaign to promote sun-safe lifestyles – and help people stay fit. your skin protected from harmful UV rays.

Kopparberg’s Rob Salvesen said: “We recognize our duty to encourage responsible enjoyment during the longer, sunnier days.

“Raising awareness about sun protection is key and that’s why we’ve partnered with the Melanoma Fund to encourage Brits to take the necessary precautions against harmful UV exposure.

“We hope to educate the public about smart sun safety habits so they can confidently enjoy the warm weather without compromising their health.”

Of those who have become more aware of UV exposure, 28 percent said it’s because they don’t feel comfortable spending so much time outside.

Another 23 percent have had health problems due to excessive sun exposure or watched someone they know experience it.

However, 27 percent of young people aged 18 to 24 are more concerned about this thanks to fashion and beauty trends.

Encouragingly, 44 percent want to protect themselves from sun exposure – while 35 percent say they are concerned about their health.

Once considered common myths, 65 per cent now believe that the UK sun is strong enough to cause health risks – as opposed to just foreign rays – and 57 per cent know that sun damage can still occur in cloudy days.

And 48 percent are also aware that after-sun products don’t repair overexposure, according to data from OnePoll.com.

Michelle Baker, CEO of the Melanoma Fund, said: “Melanoma is dangerous, but it is mostly preventable with considered sun safety practices.

“This includes seeking shade, wearing protective clothing and applying SPF30+ sunscreen, especially during peak sun hours from 11am to 3pm.

“Staying hydrated is key, and if you drink alcohol, alternating it with water can help maintain hydration levels in the sun.”