Chuck E. Cheese customers furious that chain is ‘biggest scam’ as company rolls out membership program at 450 locations

The AMERICAN entertainment company has launched a monthly membership program at hundreds of locations across the country.

Consumers said Chuck E. Cheese’s tiered membership system isn’t worth the price.

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“Chuck E. Cheese is the biggest scam,” wrote one consumer on Facebook.

“If you buy time, you will have to wait about 1 minute to swipe the card again after playing, so you actually get about 5/8 of the actual purchase time.”

“And the value of the tickets you get is ridiculous compared to what they want as prizes. Corporate greed in America has ruined another business we all had fond memories of as children,” they added.

In August, Chuck E. Cheese launched the first nationwide monthly membership program for family entertainment centers.

The brand announced the new program following a very successful Summer Fun Pass season and continued consumer demand, according to the Press release.

The new program allows families to “visit Chuck E. Cheese as many times as they want, play up to 250 games per day, and enjoy discounts of up to 50% on most food and beverages.”

For a monthly fee starting at $7.99, parents can take their kids to Chuck E. Cheese whenever they want and play 40 to 250 games a day.

Passes can be used at more than 470 participating Chuck E. Cheese locations across the US.

“We wanted to create a program that makes Chuck E. Cheese more accessible to families,” said Mark Kupferman, executive vice president of Chuck E. Cheese.

“Amid rising costs, our goal was to deliver great value and develop a solution that is easy and fun for everyone. After nearly a year of successful testing in multiple markets and strong demand, we’ve seen firsthand how much families love this product. We are excited to launch this program across the country,” he added.

Chuck E. Cheese proudly claims that half a million birthdays are celebrated at its centers every year.

Its famous slogan proclaims that Chuck E. Cheese is “the place where a kid can be a kid.”

The new Chuck E. Cheese Fun Passes come in three tiers.

Each tier offers a specific level of play and discounts to suit different family needs.

The entertainment company said guests can also enjoy new entertainment with KIDZ BOP Nightly Takeover Dance Parties.

“Playlists include original songs, custom remix playlists and music videos to sing and dance to on our new interactive dance floors!” the statement said.

Despite some negative comments, many consumers said they were excited about the new membership system.

Parents who rely on entertainment centers to keep their kids busy and happy are especially excited about the new benefits.

“Exhausted kids are amazing and quiet,” said one Facebook user.

Meanwhile, Crumbl has introduced a new rewards program with a completely updated app design.

And Krispy Kreme is eliminating its punch-card-style rewards system and launching a new points-per-dollar program.