What is Taco Bell’s slogan?

SINCE its debut in 1962, Taco Bell has grown into a multinational fast-food chain serving a variety of Mexican-inspired meals.

While Taco Bell has kept the same beloved flavor, the fast food restaurant has changed its slogan several times — let’s take a look at the phrase it uses today.

What is Taco Bell’s slogan?

As of 2024, Taco Bell’s existing slogan is “Live Más”, which translates from Spanish to “Live More”.

The fast food restaurant has maintained its current slogan since 2012.

A Taco Bell spokesperson said Ad age: “[It’s] it is a way of signifying and highlighting the brand’s ‘commitment to value, quality, relevance and an exceptional experience’.”

The spokesperson said they were shifting the perception from “food as fuel” to viewing Taco Bell cuisine as a lifestyle.

Now, its slogan is seen in more than 8,500 stores around the world.

What does the Taco Bell logo represent?

The bell has been the focal point of the Taco Bell logo for as long as the fast food restaurant has been around.

Founded by Glen Bell, the Taco Bell logo first appeared in 1962.

For years, the Taco Bell name remained independent until 1985, when the iconic bell was intertwined with the brand name.

Now, the bell has become part of Taco Bell’s image and pays homage to Glen Bell.

Although the logo has changed six times, the bell has remained part of the recent changes.

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Did Taco Bell have other slogans?

Similar to the logo change, the brand has played around with various slogans over the years.

While some logos were controversial, such as “Make a dash for the border,” others were intended to emphasize that Taco Bell was different from McDonald’s and Burger King.

Let’s take a look at their old slogans:

• The fresh food place
• It’s made just for you
• The cure for the common meal
• Make a dash for the border
• Yo Quiero Taco Bell
• Think Outside the Bread
• Live more