DAVE & Buster’s has just announced that it will allow customers to gamble on arcade games.
The popular brand will now allow loyal members to bet on its games via the Dave & Buster’s app.
This means that people aged 18 and over can place real bets on arcade games with other people.
While it’s not available yet, it’s expected to be ready in the next few months, per Philadelphia, Pennsylvania, NBC affiliate WCAU-TV.
The technology will come from gamification software company Lucra.
Lucra is a technology provider of gamification services that grew out of its sports gaming platform.
Read more about Dave a& Buster’s
“This new partnership offers our loyal members unparalleled real-time gaming experiences and reinforces our commitment to continuing to elevate the customer experience through innovative, cutting-edge technology,” said Simon Murray, Senior Vice President of Entertainment and attractions from Dave & Do Buster.
Lucra said the company aims to create a new digital experience for those in the gaming ecosystem.
“We’re getting them to engage in a new way and spend more time and money,” said Michael Madding, chief operating officer at Lucra.
Dave & Buster’s was founded in 1982 and has grown to 223 locations across North America.
Additionally, it operates 59 Main Event branded stores that offer bowling, laser tag, hundreds of arcade games and virtual reality.
Just remember that gambling and betting can be dangerous.
Those needing assistance should contact 1-800-GAMBLER for any gambling-related issues.
GAME ON
The partnership integrates Lucra’s proprietary gamification software directly into the Dave & Buster app.
This will allow loyalty program members to compete against each other digitally.
According to a press release from the company, players will be able to earn rewards and unlock exclusive perks while competing with friends.
Although little of the app has been announced, Lucra aims to provide a safe and reliable experience.
The company plans to destigmatize the world of money-based competition by making the new app a “fun, friendly and social experience,” according to the press release.
GAMING INDUSTRY
The change is on par with the rise of gaming, as the industry has reached US$184.4 billion per year globally. Forbes.
Digital platforms like Twitch and YouTube will likely be to thank for the growing gaming fan base.
Big players like Microsoft recently noted that the company acquired Activision Blizzard in 2023.
The purchase made Microsoft, a computer software company, the world’s third-largest gaming company by revenue, behind only Tencent and Sony.
The US Sun looks at other company changes, such as Walmart’s decision to end healthcare services.
Additionally, Ulta Beauty made a major fragrance change across all 1,385 stores.
This story originally appeared on The-sun.com read the full story
